• Home Page
  • The 25 Best Air Jordan Commercial Analysis

The 25 Best Air Jordan Commercial Analysis

Improved Essays
Show More
According to the article “The 25 Best Air Jordan Commercial of All Time”, the commercial “May be it’s my Fault” was released on the year 2008. This commercial originally aired on TV during Super bowl XLII. This commercial targeted almost everybody to buy their new shoes and be “legendary”. To achieve this, they have Michael Jordan talking to some young basketball players that just having talent does not make you successful hard work makes you successful. This Nike commercial focused more on the motivational part than on the product, which might have the less profit on the marketing of the product. Also conveys a message to the audience that if you buy this shoes you could be legendary. Which makes every teen viewer watching feel that they need

Related Documents

  • Improved Essays

    A Rhetorical Analysis Of Nike's Conversation With Lebron James
    • 207 Words
    • 1 Pages

    A Rhetorical Analysis Of Nike's Conversation With Lebron James

    With Nike collaborating with LeBron James to create this motivating ad commercial, the creator of this video used a number of rhetorical strategies of appeals and style to help achieve his purpose. The intended goal and purpose is to inspire those to break through boundaries and achieve greatness while ignoring doubters and the negative doings of society. Displaying the typical categorizing situations in society, using expressive, meaningful words enhanced and moved the message out to the public, and creating a sense of urgency to change with the music, was highly effective on the creators side of creativeness. With creating this long, extensive ad commercial, the creator chose those specific rhetorical strategies for the intended audience…

    • 207 Words
    • 1 Pages
    Improved Essays
    Read More
  • Improved Essays

    Research Paper On Air Jordan
    • 627 Words
    • 3 Pages

    Research Paper On Air Jordan

    The shoe “Air Jordan” was created by a former NBA basketball all-star that can be argued to be the best player of all time. His name was Michael Jordan. Jordan made his very first shoe in early 1985. Still one of the best shoes for basketball and every day shoes. This basketball shoe was made for basketball players in the 1980's for kids and adults to wear during basketball games/practices around the world, it makes nearly 100 million dollars from Nike and other buyers for their amazing new shoe.…

    • 627 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Michael Jordan Research Paper
    • 645 Words
    • 3 Pages

    Michael Jordan Research Paper

    The Air Jordans erupted into more than a mere basketball shoe, it now is a sign of popularity in school halls all across the world. As well as the mom's worst nightmare when shoe shopping with her child due because of its high price tags. It's clear the shoes have reached points far beyond the basketball court with celebrities like Rihanna, Kanye West, Lil Wayne, and even NBA star Kobe Bryant with his own shoe brand has…

    • 645 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Nike Rhetorical Analysis Essay
    • 911 Words
    • 4 Pages

    Nike Rhetorical Analysis Essay

    Nike was founded in late 1960s and since it has been the leading sport selling product in America with its slogan “just do it”. Nike has thousands of advertisement, but this one stands out to me. To me it represent that Nike does not only make one pair of shoes for specific sport,but for all of them. The advertisement is trying to show consumers how yes, their product maybe expensive, but you will not only be using it for one sport or hobby. Sports is a big thing in the american culture, but to play a sport you need the equipment.…

    • 911 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    How Does Nike Use Ethos Pathos Logos
    • 556 Words
    • 3 Pages

    How Does Nike Use Ethos Pathos Logos

    At the end of the commercial the narrator starts to feel a little worried and wants the story to stop. The mood of this commercial is motivating and makes the audience feel positive. The logo of Nike goes perfect with how this commercial is organized and also it's trying to convince the audience to buy Nike shoes. This Nike commercial used some famous people to inspire the people that watch this.…

    • 556 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Sneakerheadz Documentary Analysis
    • 740 Words
    • 3 Pages

    Sneakerheadz Documentary Analysis

    Connecting this back to the Air Jordan 1s, I remembering seeing a Converse commercial that featured both NBA Hall Of Fame stars Magic Johnson, and Larry Bird in the documentary. In the commercial they used logos to show the two great basketball players having their own signature shoe and that idea relates back to the Air Jordan 1 because it also was a big key factor in the birth of the sneaker culture. Putting this all into context, Magic, Bird, and Jordan were all big contributors to helping the sneaker culture becoming as popular as it has ever been today. In the documentary, they also talk about how some people have a love for collecting these shoes and how they can have a bright future with their passion of sneakers. Examples they include are by having many shoe collectors selling their collection they accumulated over the years in their sneaker shop.…

    • 740 Words
    • 3 Pages
    Improved Essays
    Read More
  • Great Essays

    Nike Evaluation Essay
    • 1354 Words
    • 6 Pages

    Nike Evaluation Essay

    It is observed that Nike Inc. is one of the world’s leading sports goods brands that operate in different parts of the world. For this reason, it is quite important from the perspective of Nike Inc. to assess and select a market where they can easily run their business operations and compete with their competitors viably (Malhotra, et al., 2009). However, in this current era, Nike Inc. can expand their business operations in different parts of Middle East because in some of the cities of Saudi Arabia they are still not entered. Furthermore, the selection of market is very important to the success of any organisation that is why the top officials of Nike Inc. are quite keen to consider all possible factors through which they can get maximum benefit (Falbe, 2012). Screening Criteria Table 2: Screening Criteria Criteria Justification Male Population 18-50…

    • 1354 Words
    • 6 Pages
    Great Essays
    Read More
  • Improved Essays

    The Marketing Strategy Of Nike: Just Do It?
    • 884 Words
    • 4 Pages

    The Marketing Strategy Of Nike: Just Do It?

    Just Do It. Just Do It (stylized as JUST DO IT.[1]) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words.[2] The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.[3]…

    • 884 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    Sneakerhead Essay Example
    • 2036 Words
    • 9 Pages

    Sneakerhead Essay Example

    People have their own reasoning to collect sneakers, some like it because they feel they can express themselves in their own way or on the other hand, just have a love for sneakers. Because of growth in sneaker popularity, many more shoes have come out in the past 10 years. Others may say “buy one for show, one for keeps.” In fact, a lot of sneakerheads become what they are because of the style of sneakers. They don't enjoy keeping sneakers in the closet to collect dust.…

    • 2036 Words
    • 9 Pages
    Superior Essays
    Read More
  • Improved Essays

    Nike Equality Advertisement Analysis
    • 1210 Words
    • 5 Pages

    Nike Equality Advertisement Analysis

    When a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts.…

    • 1210 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Rhetorical Analysis Of Nike's Advertising
    • 982 Words
    • 4 Pages

    Rhetorical Analysis Of Nike's Advertising

    By using athletes in their commercials that can be viewed as regular people Nike is able to relate more to a common audience. Every day people view Nike advertisements as what the pros use and in tern feel that they need Nike products as well. The catchphrase “Let’s Go “generates ambition in individuals. No matter what the sport, Nike portrays every athlete as working hard to be the best that they can be.…

    • 982 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Nike Ad Analysis Essay
    • 700 Words
    • 3 Pages

    Nike Ad Analysis Essay

    First of all, this ad is this most recent of the three ads we have shown you and because of this we see Nike’s newest, best looking, and “freshest” gear on display. Furthering this idea of new sporting notions this ad includes star athletes from a wide range of different sports. Athletes including Mike Trout, Garrett Richards, Misty May-Treanor, the Thompson brothers, Mia Hamm, Andrew Luck, and Anthony Davis, all of whom are established stars in their respective sports or up and coming athletes in their individual sports. It is also important to note that the description for this video is “the longest pick up game ever on the hottest day of the year”. From the content of this advertisement it would also be concluded that the target audience of the commercial is people living in the North America.…

    • 700 Words
    • 3 Pages
    Improved Essays
    Read More
  • Decent Essays

    Vertical Analysis Of Nike
    • 2199 Words
    • 9 Pages

    Vertical Analysis Of Nike

    ncome statement： In order to analysis the financial statement thoughtfully, we apply the horizontal analysis technique to find out the significant change in dollar amount and percentage grow rate. From the income statement vertical analysis below (table 1), we could compare a series of financial statement data over a period of time. Sales revenue increase by around 10% from 2013 to 2014. If excluding the currency change, revenue from NIKE Company’s continuing operations grew 11 % for the fiscal year 2014. From the table 2, it provide the revenue structure of NIKE.…

    • 2199 Words
    • 9 Pages
    Decent Essays
    Read More
  • Improved Essays

    Nike Executive Summary
    • 879 Words
    • 4 Pages

    Nike Executive Summary

    EXECUTIVE SUMMARY This report focuses several aspect on how to uplift the sales of the product, we strike for innovation that grows the company, serves the athlete and to deliver inspiration to others. We will provide the elements of the 4 P’s which are price, promotion, place and product to improve the company NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.…

    • 879 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Five Dimensions Of The Concepts Of Nike Inc.
    • 935 Words
    • 4 Pages

    The Five Dimensions Of The Concepts Of Nike Inc.

    My role as a customer usually defines quality of shoes base on three main factors namely ranking of the brand, price and aesthetic. Nike and their competitor always eager to design and implement aggressive advertising campaigns so as to spread their product images, combined with high quality products, they do have a potential to foster ranking of brand in consumer head. In fact, advertising is one of the strongest abilities of Nike, they use celebrity endorsements and sponsoring for a large amount of sport competitions and tournaments. Thus, Nike logo is one of the most recognizable images in the word and it is undeniable that the famous of Nike has closely related to their high quality product. In addition, price of product is also a factor that consumer rely on to pick high quality shoes.…

    • 935 Words
    • 4 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings