Textual Analysis Of Ethos Pathos Logos

The picture above to me really represents two forms of argument, one known as logos (logic), and the other known as pathos (emotions or people). I believe what Apple is trying to do here is one of many things. First, it uses not necessarily sophisticated language, but that of which an educated person would primarily use over that, of say, a very uneducated person when it says “simplicity is the ultimate sophistication”, therefore in my eyes appealing to, but not limited to the American economic middle to upper classes. But on the other hand, it also appeals to the lower to middle class of Americans when it says “Introducing Apple II, the personal computer”. The word “personal” implying that anyone can own and effectively use one, it’s not just limited to just the rich, famous, and/or wealthy. I really love the way this ad uses logic to appeal to not only one set group of people, but many different groups. Like was said before, the verbal usage of more educated speech appeals to non coincidentally the upper middle to higher economic …show more content…
It would catch your eye when you're flipping through a magazine or watching television, etc. I believe this also gives a subliminal allusion to the “simplicity” of usage of the computer. The simplicity of the text and single image of one red apple on a white background just appeals to everyone, not just upper class, and not just the average consumer. The apple does also give a bright glossy look about it which could suggest that Apple only uses “the cream of the crop” or the best parts when constructing their products, and also build high quality products that are not only pleasing and captivating to the eye but also easy to use. The gloss effect also is very appealing to the eye, because of the obvious fact that it is easier for people to see brightness better than