Commercials are created as a means of advertising products through a thirty second video that is intended to evoke a certain emotion in the viewer. This emotion is used as a persuasion mechanism that persuades individuals to buy the product being advertised. Commercials and advertisements are often created to cater to a specific audience whether it be individuals of a certain race, weight, sex, or age, advertisers carefully choose specific colors, words, tones, and music to evoke an emotion and persuade individuals. The components used in the advertisement depends on what social group the product is targeted towards. Because of enculturation, “the process in which we learn culture”(Guest 36) is taught at a young age, different stereotypes
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Sketchers Twinkle Toes are a shoes designed in the form of chucks with rhinestones at the toe region of the shoes. The commercial begins with the Twinkle Toes jingle, sung by what it seems a group of young girls whom range from around the age of eight and twelve. The first scenes are of a group of five girls, whom seem to be walking out of a shoes store with their new Twinkle Toes, all the girls happen to be wearing some shade of light blue, pink, and purple. Two girls that stick out are both wearing pink shirts, sunglasses, but the one in the middle is actually talking on her what it appears to be cell phone, while the other is peaking from her sunglasses, with a cup of coffee in her hand. Soon after this scene the girls are seen dancing, singing, and playing having a great time wearing their twinkle toes. In between the shots of the girls enjoying themselves, a variety of Twinkle toes are shown, the predominant colors were pink, white, and purple, but there were also some darker colors, such as blues, grays, and blacks. Now although the colors weren’t the “norm” for girls, they still were covered in glitter and
Sketchers Twinkle Toes are a shoes designed in the form of chucks with rhinestones at the toe region of the shoes. The commercial begins with the Twinkle Toes jingle, sung by what it seems a group of young girls whom range from around the age of eight and twelve. The first scenes are of a group of five girls, whom seem to be walking out of a shoes store with their new Twinkle Toes, all the girls happen to be wearing some shade of light blue, pink, and purple. Two girls that stick out are both wearing pink shirts, sunglasses, but the one in the middle is actually talking on her what it appears to be cell phone, while the other is peaking from her sunglasses, with a cup of coffee in her hand. Soon after this scene the girls are seen dancing, singing, and playing having a great time wearing their twinkle toes. In between the shots of the girls enjoying themselves, a variety of Twinkle toes are shown, the predominant colors were pink, white, and purple, but there were also some darker colors, such as blues, grays, and blacks. Now although the colors weren’t the “norm” for girls, they still were covered in glitter and