A core competence is an activity that a company performs proficiently and it’s central to its strategy and competitive which plays a key role in the company’s market success and profitability (Thompson, Peteraf, Gamble, & Strickland III, 2016). Texas Instrument has re-shaped its business through strategy move over several years to put Analog and Embedded processing at its core. Virtually every electronic gadget today contains analog and embedded processor to make it work. Analog chips are essential element in electronics to convert to digital for example they convert “real-world” signal such as voice, sound, pressure, temperature and electricity into 1s and 0s where the digital signal can be processed very fast. This digital signal are
