Banks Target
iv. Key Insights
a. Infographics:
b. Description:
v. Marketing Level Recommendations
a. Marketing Objectives:
1. To increase social media presence to a level in which site traffic can be attributed to social content.
2. To raise the number of Checking20 accounts opened monthly by 40%.
3. To introduce web analytics so that the effectiveness of Texas Trust’s advertising can be tracked.
4. To entice long-term customers to open several different types of accounts.
5. To raise awareness of Texas Trust’s products and services.
6. To educate on the benefits of using a local credit unions over large banking institutions.
b. Marketing Strategy:
First and foremost, an analytical tracking system needs to be instilled so that digital …show more content…
Target Market
Millennials who are the primary decision makers of the household with no credit score or a score above 620 who live, work and worship in Dallas or Tarrant County.
Texas Trust wants their market to be Millennials that are the primary decision makers of the household, family and community oriented, that are looking to commit or switch to only Texas Trust. Texas Trust wants Millennials to make the Checking20 to be their primary and only account. They want Millennials to invest and apply for loans through Texas Trust. The target market is Millennials in the Dallas and Tarrant County area. As of right now, they want to stay within this area. The benefit is that Texas Trust is local, rates are low and high community …show more content…
Tactics- Our message will be used in all of our print ads to bring consistency to Texas Trust. The more times people see our message, the higher the chance they relate it to Texas Trust and take action on what the Ad says. We will also use video series to post on social media, which will bring consumers back to the page multiple times. On social media we will pay to boost the post so it can reach more millennial in the DFW area
b. Public Relations
1. Current Situation- Credit Unions are thought of as banks, but they are different
2. Objectives- To show people the ways that Credit Unions are different, and better than regular banks. Also to port more frequently on social media pages in order to be more involved with our customers and try and bring more customers in.
3. Strategies- interact with people on our page and search financial key terms and see what other are saying. People talking about financial situations in the DFW area will be good consumers to interact with and try to bring them to Texas Trust.
4. Rationale- in order to attract younger consumers, you must use the channels they communicate on. (Social Media)
c. Interactive
iv. Key Insights
a. Infographics:
b. Description:
v. Marketing Level Recommendations
a. Marketing Objectives:
1. To increase social media presence to a level in which site traffic can be attributed to social content.
2. To raise the number of Checking20 accounts opened monthly by 40%.
3. To introduce web analytics so that the effectiveness of Texas Trust’s advertising can be tracked.
4. To entice long-term customers to open several different types of accounts.
5. To raise awareness of Texas Trust’s products and services.
6. To educate on the benefits of using a local credit unions over large banking institutions.
b. Marketing Strategy:
First and foremost, an analytical tracking system needs to be instilled so that digital …show more content…
Target Market
Millennials who are the primary decision makers of the household with no credit score or a score above 620 who live, work and worship in Dallas or Tarrant County.
Texas Trust wants their market to be Millennials that are the primary decision makers of the household, family and community oriented, that are looking to commit or switch to only Texas Trust. Texas Trust wants Millennials to make the Checking20 to be their primary and only account. They want Millennials to invest and apply for loans through Texas Trust. The target market is Millennials in the Dallas and Tarrant County area. As of right now, they want to stay within this area. The benefit is that Texas Trust is local, rates are low and high community …show more content…
Tactics- Our message will be used in all of our print ads to bring consistency to Texas Trust. The more times people see our message, the higher the chance they relate it to Texas Trust and take action on what the Ad says. We will also use video series to post on social media, which will bring consumers back to the page multiple times. On social media we will pay to boost the post so it can reach more millennial in the DFW area
b. Public Relations
1. Current Situation- Credit Unions are thought of as banks, but they are different
2. Objectives- To show people the ways that Credit Unions are different, and better than regular banks. Also to port more frequently on social media pages in order to be more involved with our customers and try and bring more customers in.
3. Strategies- interact with people on our page and search financial key terms and see what other are saying. People talking about financial situations in the DFW area will be good consumers to interact with and try to bring them to Texas Trust.
4. Rationale- in order to attract younger consumers, you must use the channels they communicate on. (Social Media)
c. Interactive