Tess Holliday, an American plus-size model based in Los Angeles, describes herself as a "body positive activist” . Tess decided to express her opinion through modelling herself. She started her #effyourbeautystandards movement on Instagram in 2013 and now she is the Plus-size body activist who became the first size 26 (US size 22) supermodel to be signed to a major agency, land a number of high-profile fashion campaigns and successfully challenge our idealised beauty norms. Tess represents a huge number of the population of which is never really targeted which is why she gained such positive attention. By being so successful she has been able to give people the confidence that they never had, emphasising that everyone, especially plus sized
