Essay On Tesla Motors

Tesla motors was found by Martin Eberhard and Marc Tarpenning in 2003 by engineers in Silicon Valley. Tesla is the newest successful American motor company since Ford motors 111 years ago. These engineers wanted to prove to the world that electrically powered cars could be better than gas cars. Tesla’s first design was a sports car powertrain built around an AC induction motor which was patented in 1888 by Nikola Tesla. Then in 2008 they released this car as the Tesla Roadster. It amazed the world with its 0 to 60 in 3.7 seconds and its ability to travel 245 mile on a single charge. Within a year, there were more than 2,400 roadsters on the road in around 30 different countries. Then in 2012, tesla launched another model. This was the Model S which was the first premium electric sedan. This was a four door car that could fit seven passenger. This car was made to be a family car because it is very spacious and very comfortable. Because this car is bigger, it lost some performance from the Roadster. It is capable of doing a 0 to 60 in around five seconds and can go 265 miles per charge. A big difference that made this car so …show more content…
Their first car used a modified lotus platform and cost $100,000, and now they have progressed to selling a $60,000 entry-luxury model. As volume increases, prices are decreasing, becoming more affordable to the general public. Tesla’s marketing strategy and sales strategy have been extremely successful thus far. They are the second oldest publicly traded auto company in the United States behind Ford, and are starting a luxury sports car company from scratch. They are being called the Apple computer of the Automobile industry and have in fact hired Apple’s former retail chief to build their new distribution model. However, their Direct Sales Model strategy has yet to be proven effective in the long