Tesla Motors Essay

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Tesla Motors, Inc. is an American automaker firm named after physicist Nikola Tesla. The company was funded in 2003 by Martin Eberhard and Mark Tarppening, who founded the initial round of development and lead to the establishment of the company we know. Another people who contributed to the funding of Tesla are JB Straubel, Ian Wring t and, the most know person associated with the company, Elon Musk. Elon Musk has played part in the development of the company, he is known for being a visionary, and that quality can be reflected on the way in which the company has grown since he took over in 204. Musk became the company’s Board of Directors president in 2004, and his main focus for the company was to commercialize electric vehicles (EVs). …show more content…
Musk ideas and leadership have helped Tesla become one of today’s most prominent and successful electric vehicles maker. Not only that, but the company has revolutionized the creation of environment-friendly vehicles whose engines are as reliable and as potent as those of conventional combustion vehicles. It is true that the vehicles that the company produces now are inaccessible to the masses due to the high price range, but as it is known, the creation of new technologies is usually expensive in the first stages and as time progresses, the prices become more affordable. There is no doubt Tesla has already revolutionized the development of electric vehicles, but in the competitive environment in which the company operates there are many threats that can jeopardize the company’s subsistence. Therefore, it is imperative that the company pays attention to specific factors that have the potential to help the company maintain its position as the clear leader in the development of the the most sophisticated and reliable electric …show more content…
The very first consumers were affluent individuals who could afford the cost of the first Tesla Roadsters, a model valued at a base price of $109,000. The second set of costumers are upper middle class individuals who can afford the price of the second Tesla car, the Model S, at a base price of $62,400 (for the 60kWh battery pack Model S), and $73,400 for the 85kWh battery pack version Model S. At the end of third quarter of 2015, the company started delivering the long-awaited Tesla Model X SUV, a vehicle aimed for a consumer target similar to that of the Model S. Eventually, the company will introduce vehicles for the masses, the Model 3, which will be produced in high volumes at low prices and is estimated that the company will start deliveries in 2017. Also, in 2015 the company expanded its usual focus on electric vehicles and electric vehicles components by entering into the renewable energy storage industry, by introducing the Powerwall (home and industrial battery packs). Such a strategy is expected to help the company enter the renewable energy storage market, and help Tesla capture a growing market that is following the trend of sustainability and care for the environment, an image that is suits the company perfectly thanks to its main focus in electric

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