1. What are the key elements of Tesla Motors’ strategy?
Unlike in the use of gasoline internal combustion engines, Tesla motors have revolutionized the motor industry with the introduction of an electric powered automobile. By utilizing the rotor, the Tesla company as engineered their vehicles to propel a better and enhancive feel in the transport arena. To achieve their success in the marketing field, the Tesla Company has had to improve their marketing strategy unlike the strategies used by traditional automobile strategists. The approach used by the company articulates to the successful marketing strategies used by the Apple computer. Standing among the fundamental forces behind the introduction of sustainable electric vehicles in the world, one of the essential strategy elements include technology and product enhancement. The introduction of new batteries that can run cars efficiently at …show more content…
With the need to provide an entirely different product in the market, Tesla required ensuring that the system is within their customers’ financial reach. The focused differentiation strategy aims at offering a competitive advantage over other vehicle manufacturers. Being the first company in the United States to venture into electric vehicle manufacturing, Tesla’s option is to offer a different product that satisfies the needs and preferences of their customers. Tesla differentiated its product by using electricity charged batteries unlike the use of petroleum products by other vehicle manufacturers (Mangram,298). The company focuses on maintaining their market share without shortchanging customers’ safety and comfortability. Moreover, the company targets a small group of customer of environmentally conscious personalities who required a stylish design for quick traveling. With no capability of profits competition, they hence can compete passionately on performance and social sciences with their
Unlike in the use of gasoline internal combustion engines, Tesla motors have revolutionized the motor industry with the introduction of an electric powered automobile. By utilizing the rotor, the Tesla company as engineered their vehicles to propel a better and enhancive feel in the transport arena. To achieve their success in the marketing field, the Tesla Company has had to improve their marketing strategy unlike the strategies used by traditional automobile strategists. The approach used by the company articulates to the successful marketing strategies used by the Apple computer. Standing among the fundamental forces behind the introduction of sustainable electric vehicles in the world, one of the essential strategy elements include technology and product enhancement. The introduction of new batteries that can run cars efficiently at …show more content…
With the need to provide an entirely different product in the market, Tesla required ensuring that the system is within their customers’ financial reach. The focused differentiation strategy aims at offering a competitive advantage over other vehicle manufacturers. Being the first company in the United States to venture into electric vehicle manufacturing, Tesla’s option is to offer a different product that satisfies the needs and preferences of their customers. Tesla differentiated its product by using electricity charged batteries unlike the use of petroleum products by other vehicle manufacturers (Mangram,298). The company focuses on maintaining their market share without shortchanging customers’ safety and comfortability. Moreover, the company targets a small group of customer of environmentally conscious personalities who required a stylish design for quick traveling. With no capability of profits competition, they hence can compete passionately on performance and social sciences with their