Essay about Tesla Motors Business Analysis

15334 Words Mar 7th, 2012 62 Pages
Tesla Motors
3500 Deer Creek
Palo Alto, CA 94304


I. Background and Introduction
The focus of this analysis is on Tesla Motors and the electric vehicles they design, develop, and manufacture. Tesla Motors was incorporated in 2003 and using technology developed at the headquarters in California the company introduced the Tesla Roadster in 2008 (Tesla Motors, 2010b). On June 28, 2010 the company filed an initial public offering that was accepted by the SEC. They have also become business partners with Toyota Motor Corporation to develop an electronic version of the Toyota RAV4 to be sold in 2012 (Tesla Motors, 2010b).
The importance of this analysis is two-fold. First, if a company can
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Tesla is taking huge risks by using assumptions about the public, relying on new technology, and using a business model that introduces less affordable vehicles to begin with.
Tesla has a management team led by co-founder, product architect, and CEO Elon Musk. Musk has experience in starting up companies; he was a founder of Paypal and is currently a CEO and CTO of SpaceX and a Chairman of SolarCity (Tesla Motors, 2010d). He helped design the first electric vehicle Tesla manufactured and must be considered as one of the driving forces behind the company. JB Straubel is the other co-founder and oversees “the technical and engineering design of the vehicles” as the chief technical officer (Tesla Motors, 2010d).
Vision Statement: The closest I came to finding an explicitly stated vision statement was in a blog entry by Elon Musk, co-founder of Tesla Motors. Musk (2006) states that “our long-term plan is to build a wide range of models, including affordably priced family cars” and to accomplish that the company would build a sports car and use that money to fund research and development to build a more affordable car and to use the money from that to again, fund research and development to continue the cycle until a fleet of cars has been developed. There are several issues here with the key issue being it took several hours of research to find anything close to a vision

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