Tesla Analysis In Australia

The increasingly intensive scarcity of fuel resources is making an energy innovation race among vehicle manufacturers. Therefore, electric vehicle is considered as a sufficient solution for a sustainable transport industry. In the recent year, the number of electric vehicles sold out has been increased significantly throughout the world. This pattern has been formed by the awareness and action on reducing gas emission for the environmental benefits, simultaneously decrease the burden of imported oil dependency. During 2015, over 3 million cars have been sold, it is also estimated that this number would double by the year 2020. Thus, the competition among the manufactures in this industry has become more and more intensive. Admittedly, the market demand on vehicles in Australia is massive, the average annual growth of vehicle sales fluctuates from 0.5% to 1% from 2010 to 2015. Australia is considered as a potential market for its prosperity of economy as well as environment friendly policy. Hence, improvement of market share in Australia is one of the most striking priorities of the manufacturers in order to build up a long-term profit strategy. Many renowned agencies, such as CSIRO, AECOM or Federal …show more content…
The constitution of Tesla targets on how to change people’s attitude about electric vehicles and its role in the development of a sustainable modern society. The last successful American car company is Ford founded over a century ago, Tesla is not expected to become one of the dominators in electric car makers’ world. However, with the success of Tesla model S generated in 2013, there are over 50,000 Tesla vehicles on the road nowadays and this helps the company capitalisation to reach $28 billion by the end of 2015. This is an unimaginable breakthrough leading to the growth stage of the company’s life