Tesco Store Concept Of H & M

700 Words 3 Pages
The store theme has colour throughout it and has different uses of colour blocking long with displaying mannequins. They emphasis how the store appeals to the customer. H&M offer accessories, shoes, tops and jeans. As well as offering cosmetics such as their own range of makeup and body products. It is very important to give customers ideas and inspire them to choose things that suit their own style. H&M’s concept is to give the customer unbeatable value by them offering fashion and quality at the best price. H&M’s store shows they have the latest trends are adapted to their fashions that work. The size of the aisles is very wide which allows suitable amounts of people to be walking through them at the same time and also enables people to crowed around products e.g. products that have just came out.
Tesco entrance allows enough space for people to come and go easily. Tesco store is mainly all one level e.g. open plan. But inside the store they also have escalators near the main entrance of the
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Tesco have samplings because they are a supermarket which they gain more attention towards their products that they are selling. For example, they could be allowing customer to try out cheeses at the deli counter before customers by it. This will increase sales and create an atmosphere for customer purchases. The ambience in Ikea is spacious and the feeling inside the store is clean and fresh. Tesco and H&M ambience is warm and creates a mood for when customers enter the store, as well as Tesco having a smell i.e. from the freshness of their bakery. All three of these stores play music throughout. The music in these stores set a tone which gives the store a more appealing feel to it, than a store that doesn’t play music, which would have a disadvantage look. This would result in the retailer losing customer awareness. Having music played means that the right balance will attract customers to enter and make them want to

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