Essay on Tesco Case Study

8458 Words Oct 8th, 2008 34 Pages
Retail multinational learning: a case study of Tesco
The Authors
Mark Palmer, Aston Business School, Aston University, Birmingham, UK

I would like to thank Dr Barry Quinn at the University of Ulster for his thorough critiques of my ideas on an early draft of this work. This paper has developed out of doctoral work supported by Sainsbury's. I am also grateful for the assistance of British Stores & Shops Association and, in particular, The George Spencer Trust under individual Research Awards.

Purpose – This article examines the internationalisation of Tesco and extracts the salient lessons learned from this process.

Design/methodology/approach – This research draws on a dataset of 62 in-depth
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The recent critiques of Wrigley (2000), Burt and Sparks (2001) and Burt et al. (2002) suggest that the existing conceptualisations neither adequately capture the multiplicity and difficulties in the retail internationalisation process, nor sufficiently explain the variety of approaches to internationalisation being used by retailers. Various explanations of the retail internationalisation process are emerging, but one viable and promising line of enquiry is the area of international retail learning. Notable in this respect is Clarke and Rimmer's (1997) analysis of Daimaru's (a Japanese department store) investment in a new outlet in Melbourne, Australia, which provided an initial step towards understanding the cognitive aspects of the international retail investment process. Indeed, this research has drawn a number of important lessons learned from retail market entry and development.

Despite the value of this initial research, and although the international retail learning process itself and the outcomes are occasionally referred to in the literature (see Treadgold, 1991; Alexander and Myers, 2000; Evans et al., 2000; Vida, 2000; Dawson, 2001; Arnold, 2002), its conceptualisation and analysis remains largely under-theorised and under-developed. What is required, according to Clarke and Rimmer (1997), is a research approach that explores “the way in which

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