Tesco have addressed cultural challenges particularly well through extensive research, joint ventures and patience with learning the local culture as afore mentioned but also through their use of local managers rather than expatriates to translate into the local market the Tesco values. Tesco, ‘find local managers who can execute the customer side of that approach to win business. We don’t need armies of expatriates.’ (Reid, 2002) This use of local managers addresses the issue of economic differences too because through learning about the culture and using local managers from the local labour force, Tesco can understand the differences in living cost and disposable income. In Malaysia, Tesco are proud of their, ‘strong track record of supporting local SMEs and small traders and offer a special ‘Bizcard’ – or Clubcard for business customers – to specially meet the needs of local operators. We also support small retailers by offering technical advice, training and support, as well as preferential access to the Tesco supply chain and reduced rates at our malls, to help them develop and compete.’ (Tesco PLC,
Tesco have addressed cultural challenges particularly well through extensive research, joint ventures and patience with learning the local culture as afore mentioned but also through their use of local managers rather than expatriates to translate into the local market the Tesco values. Tesco, ‘find local managers who can execute the customer side of that approach to win business. We don’t need armies of expatriates.’ (Reid, 2002) This use of local managers addresses the issue of economic differences too because through learning about the culture and using local managers from the local labour force, Tesco can understand the differences in living cost and disposable income. In Malaysia, Tesco are proud of their, ‘strong track record of supporting local SMEs and small traders and offer a special ‘Bizcard’ – or Clubcard for business customers – to specially meet the needs of local operators. We also support small retailers by offering technical advice, training and support, as well as preferential access to the Tesco supply chain and reduced rates at our malls, to help them develop and compete.’ (Tesco PLC,