The process can evidence pointless and frustrating situations when it does not reflect clear, realistic goals, define explicit action and elicit views of stakeholder groups. A successful strategic planning process will make informed projections about environmental realities to aid an organization anticipate and respond to change through its mission and goals.
The strategic planning process begin …show more content…
(MindTools, n.d.) Furthermore, it aware the organization, department or team to think in a process for strategic options. See figure below. (John M. Bryson, Third Edition)
Figure 2 Environmental Assessment Flow
The SWOT analysis aids to get clear answers to the following interrogations:
1. What are the industry’s dominant economic characteristics and how can affect the organization?
2. What kind of competitive forces are organization members facing and how strong is each one?
3. What forces are driving the industry change and what impact will be in the organization, changes on competitive intensity and industry profitability?
4. What market positions rivals occupy and how is the organization positioned?
5. How well is the present strategy working?
6. What are the key factors of competitive success?
7. What advantages does the organization have?
8. What do we do better than anyone else?
9. What the organization can improve or …show more content…
Opportunities, new population in the market interested in the product that is not developed for another competitor making the organization in the leader in the industry. On the other hand, as a weakness could be reporting, process and procedures not aligned to the vision and mission, not clear policies and so on. But also the organization should take care of the menace like new competitors in the market, government regulations, economic – financial situation, stock market fluctuations, or change resistance if we are discussing a SWOT analysis for a