Terracog Case Study Essay

1486 Words Apr 9th, 2013 6 Pages
In this case, there are three main meetings which have been held. Throughout these three meetings, and according to the TerraCog’s meeting culture that I observed, I can find some problems that may generate some negative influence on the meeting dynamics and may not conduct a good result easily. To begin with, I will brief describe the performance about these three meetings regarding the project of Aerial.
According to the timeline of events providing by the case, these three meetings are held from spring 2007 to March 2008 whose topic is concerning the product design, market positioning, cost estimates, and price making. The first meeting is held in order to “speed development and avoid the costs of new moldings and major
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The second factor is the seats of the Resumption of Pre-Launch Meeting. In the meeting, inappropriate seats may aggravate the conflict between both sides. In the seats of the resumption meeting, on one hand, Emma Richardson as the facilitator sat in a wrong place, instead, she should sit in the middle of both sides. In this seat, she can observe the situation of meeting more easily, and it was convenient for her the ask questions to both sides. On the other hand, Tony Barren and Allen Roth should sit in the same side, and Ed Pryor and Cory Wu should sit at the other side. Finally, I think the appropriate facilitator of the third meeting should be Richard Fiero, the President of TerraCog. Because Emma Richard seemed to can’t control the situation in the Aerial Pre-Launch Meeting, and in the resumption meeting, the facilitator and mediator should be the people in a higher position: Richard Fiero.
This is what I concluded and assessed for the previous meeting held in TerraCog. However, for the next meeting that will be held next week, and in order to successfully facilitate, I should make more consideration about how to design and conduct the upcoming meeting. Firstly, I will think about the purpose and deliverables of the third launching meeting. The purpose should be, as the case writes, how to “push them to one”. Recalling the last meeting, the disagreement concerns on the high cost and it causes a big problem for marketing. Ed Pryor require the

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