Term Paper: Strategic Planning at the Chronicle Gazette

1344 Words Jun 13th, 2011 6 Pages
MGT195 Term Paper: Strategic Planning at The Chronicle Gazette

Introduction: Problems in Publishing All businesses must be concerned with the rapid pace of change we face today. No company is secure, not even the largest and most profitable. Coping with change has been a business concern since people began doing business. Recall how the arrival of automobiles put buggy whip manufacturers out of business. Today’s pace of change is unprecedented. Consider what has happened in the retailing arena. Online retail sales went from nearly nothing in the mid-1990s to a projected $242 billion in 2010. Traditional retailing stores have been heavily affected. eBay has become a retailing behemoth enabling individuals to buy and sell goods
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Competitive forces (e.g., Porter’s model) 3.1.6. External Factor Evaluation (EFE) matrix 4. Internal assessment 4.1. Organizational processes and structure 4.2. HR capabilities 4.3. Financial position 4.4. Marketing/sales capabilities 4.5. Operational capabilities (e.g., How efficient are we? How effectively are we adopting new technologies?) 4.6. Our strengths and weaknesses as a publisher 5. How companies in the publishing industry are adjusting their strategies to cope with the challenges (provide at least three examples) 6. Steps The Chronicle Gazette might take in order to deal with the challenges 6.1. Short-term steps 6.2. Long-term steps

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How Your Report Will Be Assessed The Chronicle Gazette is facing deep trouble. If Susan and her team do not respond effectively to the challenges the newspaper faces, it is likely the newspaper will be shut down. The survival of The Chronicle Gazette will depend on a dramatic re-thinking of what it is and how it should operate. Band-aid solutions won’t work. Survival will require creative ideas. Your consulting report should reflect creative thinking. While you have latitude in determining the details of how you present your report, ultimately, you will be graded on the following factors. So in writing your consulting report, write it in such a way as to get high ratings for the questions listed below. • How well-formulated is the

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