Telstra Managing Change Essay

Improved Essays
Telstra has both positive and negative experiences when managing change and innovation. The company has made the right moves but in return also underwent a few missteps along the way. In an article from The Australian, Telstra was accused by NBN for providing slow download rate at 0.002% of the expected speed that the customers pay for.

A spokesman claimed that while several clients are transitioning to NBN enables them to download at a top speed level however, common network factors indicate that some clients will experience slower download rate. This occurs when customers who are located far from a node will experience slow speeds as opposed to those who are near the node. The way Telstra manages change and innovation for their customers
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The way Telstra handled this change required numerous tests to examine the speed that the Gigabit LTE was capable of. The highest speed extended up to 886 Megabytes per second which displayed its ability to download data up to 10x quicker than the highest Megabytes a typical home user can grasp on the NBN. The launch also involved collaborated with multiple organisations such as Ericsson, Qualcomm and Netgear to make this launch successful. Location for Gigabit LTE was also taken into consideration.

On the contrary, Telstra dominates with the fastest download speeds using 4G downloads with the help of a carrier aggregation 4GX network. This 4GX is capable of reaching a speed 10% faster than the average compared to its contenders such as Optus and Vodafone. With Telstra, the customer will get the average download speeds of 17.09Mbps compared to 12.87Mbps and 12.79Mbps. This clearly shows that the overall speed of Telstra’s company is higher compared to other telecommunication companies in Australia.

Meanwhile, as we know Telstra has the fastest 4G speed, but the time it takes for data to be transported on a network from one point to another - known as latency - is governed by Vodafone and Optus. Based on 4G network results, Telstra has the longest time which is 56.26ms compared to 54.71ms and 51.88

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