Television's Influence On Presidential Elections

Superior Essays
The advent of television has engrossed many with its ability to transmit and receive messages ranging from entertainment to information across the world. Television has created a new medium to transmit anything, however, many think that its influence may reach farther than what most people are aware of. Information and entertainment are the most prominent forms of expression on the medium but some people seem to agree that the melding of these two ideas may influence important decisions in television spectators, with one of the ideas being politics. Many distinguished people in the government believe that television allows direct contact between election candidates and the people, while others would argue that the presence of television influences …show more content…
Sometimes things can be taken too seriously; even just a little joke because the viewers just want seriousness considering it’s politics, more precisely the elections and there should be no jokes or inappropriate speech. If it’s on television, they can be influenced to say something more pleasing rather than truthfully, making them totally disregard their integrity. As mentioned in Source B, “Presidents are losing their distinctiveness as social actors and hence are often judged by standards formerly used to assess rock singers and movie stars.” Since it is viewed on television, people seemingly think they are celebrities and hearing things about them though they might be false, they kinda just come to conclusion that they know them as people and “hence no longer feel the need for party guidance.” Politicians running for elections are not taken as seriously as they should; they are looked upon as celebrities than politicians. They should judge them towards their ideas and opinions and their improvements on the country they will bring. People running for elections are taken childishly but they should be concerned because that person running might actually win and it will affect you; considering celebrities are constantly taken out of context and people think they know them off of …show more content…
For instance, a candidate can say something that drastically affects the voting outtake. Most people will look at that than the overall policy as the politician states. People tend to judge politicians by looking at what the media talks about them. The media can change many perspectives of people. “The advent of television in the late 1940s gave rise to the belief that a new era was opening in a public communication.” (Source A) Politicians take into consideration that public communication needs to be strong when there’s debates going on. They need to be in touch with the audience because their votes are the ones that count for them. The little facts that the media takes and makes a big deal out of provoke the public to judge the politician even more. ‘“Our national politics has become a competition for images or between images, rather than between ideals,” [one commentator] concluded. “An effective President must be every year more concerned with projecting images of himself.”’ (Source C) Politicians have to worry over little things about themselves because people look at that then the policy they have as a whole. The public seem to care more about the characteristic traits rather than the characteristic point of views. People seem to view that the judgement they make towards politicians are more effective than actually taking their ideas into contemplation. The public views television

Related Documents

  • Improved Essays

    “Our national politics has become a competition for images or between images, rather than between ideals,” [one commentator] concluded (Menand). As television is used more and more in elections, the focus is centered more on which candidate looks better, rather than how they act. The most important and critical issues are overshadowed by the candidates focus on looking better to the public than the other candidate. Looks have become a key factor in determining the winner of the elections. “An effective President must be every year more concerned with projecting images of himself” (Menand).…

    • 1570 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Presidential Debates

    • 1150 Words
    • 5 Pages

    Caught between the difficult choice of either “deliberately aiming for the lowest common denominator … or tackl[ing] the difficult subjects … knowing that they may lose much of the mass audience” (Source F), according to Ted Koppel, majority of television shows have opted for fixing “presidential debates” and showing only the best parts of the debate in order for the stations to enhance their popularity among the public. Their desperation to acquire for themselves the largest possible audience resulted in the media’s control over presidential candidates and ultimately the usurpation of political power from candidates for the station’s social and economic gain. These candidates are timed in their speech, they “can only answer questions [they are] asked” [Source F] and are not determiners of what they wish to address in their presidential debates. This is demonstrated in Bill Clinton’s debate where the mention of his underwear was compelled “by a member of the MTV generation” (Source B). It is quite incredulous that the president of the United States can be instructed to make mention of his underwear by an employee of a privately-owned business.…

    • 1150 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    However, television has a negative impact on presidential elections because candidates image is overpromoted. Television can trick the public to think in a different way as opposed if they listened to the candidates. As Menand says, “ He also believed that Kennedy’s “victory” in the debates was largely a triumph of image over content. People who listened to the debates on the radio, White pointed out, scored it a draw; people who watched it thought that, except in the third debate, Kennedy had crushed [Richard M.] Nixon” (Source C). Nowadays, a presidential candidate's image is valued high and ideals no longer come into play.…

    • 710 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The presidential election showed both sides to the use of mass media argument. From one mass media was used to properly educate citizens about the candidates they could vote for in order for them to make an educated decision. From another view mass media effected the candidates because the election was such a controversial even due to the hate shared from republicans to democrats and vice versa. The different views of the parties has sparked outrage in big cities as media has corrupted the minds of these americans to start riots because of the democracy choice. People have taken advantage of their freedom of speech and the regular citizens that do not let anything effect them are not looked at to be talked to, to calm a…

    • 1321 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    This further leads on to Postman’s statement, ‘’If politics is like show business, then the idea is not to pursue excellence, clarity or honesty, but appear as if you are, which is another matter altogether.’’ Political figures now market themselves in a bid to win the most votes in the same manner television hosts market themselves for higher rating. They have to become Individuals who appear cool, calm and confident. They have to be charismatic and have a certain demeanor that brings in audiences, and high ratings. These of course are important qualities to have as a politician, but they are definitely not the most important. With politicians following the Hollywood lingo of appearing cool, calm and confident in front of the camera, citizens are unsure as to whether or not the politicians are capable of actually getting the job done once elected.…

    • 1706 Words
    • 7 Pages
    Superior Essays
  • Superior Essays

    3. It’s Easier to mobilize public opinion 4. Decline of Political Parties Divided Government, it’s harder to bargain with individual members, especially if different party. Implications of Going Public Congress will listen only if the President has high levels of approval this would be anything above 50%. I also found it interesting that every president since Carter has had an in-house (White House) pollster their main job was to constantly track public approval of President and opinion over the issues.…

    • 913 Words
    • 4 Pages
    Superior Essays
  • Great Essays

    Media and family can be biased about certain issues, like elections, that teaches you to see their way of things. An issue with media and everyone you know teaching you about politics is that you will only ever really see one side of things. They will teach you about their side and not every side that can be available out there for you to learn about. Many people do not take in mind the positive or negative when they have an effect on others views of the political process. If they had thought about the good and bad they may not realize if our media and things like it may or may not reflect the demcractic value of our country.…

    • 1672 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    This can help partisan politics become a source of major controversy. Faithless electors are those who are elected by one party or the other to be placed on the EC and when the election comes around, they will vote in the favor of the other party. Some states with very separated partisan sections can impose fines to ensure the vote of the elector will go to the state’s majority party. Seeing as the EC gives the illusion that states allocating EC votes to the majority vote winner in that state, the citizen population believes that their vote gives more influence to our electoral process. Which is why civilians see the EC as a partner in politics.…

    • 1413 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    People get their information from big television stations around the country that are often biased to what they believe. According to aceproject.org, “a free and fair election is not only about the freedom to vote and the knowledge of how to cast a vote, but also about a participatory process where voters engage in public debate and have adequate information about parties, policies, candidates and the election process itself in order to make informed choices” (Media and…

    • 981 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Essay Compulsory Voting

    • 453 Words
    • 2 Pages

    For example, if someone’s favorite celebrity says something bad about a politician, then that person is more likely to vote against the politician. Another example is election commercials change the voter’s opinions so much that when it’s time to vote they don’t know what’s true and what’s false about the politicians. So you may think that compulsory voting is a good idea, but the voter’s opinions will still be influenced by media. Another reason voting should not be required is that throughout history people have rebelled when they are forced to do something. For example, the Constitution gave Americans the freedom to vote which means it is our choice if we want to vote.…

    • 453 Words
    • 2 Pages
    Decent Essays