Network television has always, up until recently, relied mainly on Nielsen ratings for their profits. High ratings translate into higher paying advertisers, which is how networks make their money as opposed to cable subscriptions. Therefore, it is very important that networks like NBC not lose their viewership due to online or DVR viewers. Currently, Nielsen will add DVR viewers into their equation if the audience sees the show up to seven days after it airs. Past those seven days, those viewership ratings are lost. Online viewership is also not counted in the Nielsen system, which leaves behind a number of millennial viewers. In order to combat this an move forward, NBC should continue to focus on developing their online platform and keeping their content to themselves so they will not lose advertising profits to other online streaming services. Further, to possibly encourage traditional viewership NBC could include social media participation in their shows to entice viewers into watching the show
Network television has always, up until recently, relied mainly on Nielsen ratings for their profits. High ratings translate into higher paying advertisers, which is how networks make their money as opposed to cable subscriptions. Therefore, it is very important that networks like NBC not lose their viewership due to online or DVR viewers. Currently, Nielsen will add DVR viewers into their equation if the audience sees the show up to seven days after it airs. Past those seven days, those viewership ratings are lost. Online viewership is also not counted in the Nielsen system, which leaves behind a number of millennial viewers. In order to combat this an move forward, NBC should continue to focus on developing their online platform and keeping their content to themselves so they will not lose advertising profits to other online streaming services. Further, to possibly encourage traditional viewership NBC could include social media participation in their shows to entice viewers into watching the show