In the course of American politics there have been three major revolutionary changes in political communications: radio, television, and the internet (Epstein, 2011). In the first two technologies, political communications (from the campaigns to the people) were quickly and largely supplanted by the new technology. When radio arrived, campaign speeches and campaign advertising went “on the air” and print was largely reserved for reporting and punditry. On the arrival of television, radio became the second choice communications channel, and television the mandatory channel. The internet, on the other hand, has largely served to supplement existing communications channels rather than supplant them (Eriksson, 2012).…