Since the discovery of TV and the advancement of electronics, society has become a media saturated environment. Through the use of computers, televisions, and cell phones people are surrounded all day by news and entertainment. However, TV commercials are the only aspect of presidential campaigns where the candidates have ultimate control over their images. Script, editing, performance, and visuals are utilized by TV commercials to refine a candidate’s primary campaign points into smaller influential illustrations. These commercials elicit reactions of support for a candidate or evoke doubt regarding his opponent. Even though commercials echo the style and image of the decade in which they were produced, the rudimentary strategies and information
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Johnson took office succeeding John Kennedy’s assassination in 1963. He heightened his image as a tenacious legislator by coming out victorious in the battle to pass the Civil Rights Act of 1964. This act guaranteed African Americans access to all public facilities and banned discrimination. On the other side of the spectrum of affairs, the Vietnam War was amplifying, but was not a real burden for Johnson yet. In 1964, Johnson ran for presidency against Barry Goldwater. Johnson’s commercials were narratives regarding the problems that plagued the country. They illustrated gruesome images of poverty, wars, and domestic violence. Johnson’s campaign was the beginning of exposing the negatives of the opposing candidate. “Peace Little Girl” was the prime example of such tactic; however, this tactic was employed discreetly. In this ad, a young girl counted to ten as she picked the petals off a flower; when she reached nine, an adult voice counted to zero and a nuclear explosion was seen. The ad exposed the citizens’ fear that Barry Goldwater would start a nuclear war if …show more content…
Similar to Johnson’s campaign, Nixon linked the problematic affairs and domestic turmoil to his opponent. His campaigns were a series of spots that were carefully orchestrated. They were a coordinated collection of still pictures adorned with harsh and incongruous music. Nixon’s campaign advertisements conceived an image of an unruly country: growing crime, rampage and disturbance in the streets, and an unsuccessful war overseas. These types of ads unquestioningly linked the complications to the Democrat administration that Humphrey was a part of. One of the most controversial ads was the “Convention”; it placed in proximity of unappealing photographs of a grinning Humphrey with stills of Vietnam. In all, the 1968 election brought a new level to presidential commercials. Despite weak economic conditions Barack Obama won reelection in 2012. Steep unemployment rates resulted from the economic collapse of 2008. Unemployment rates were as high as 10% and remained at 8% through most of 2012; thus, producing the highest unemployment rate since the 1982 recession. The U.S. economy was the prevailing issue of this specific election year. On one side, Obama’s campaign argued that that the president made a movement toward diverting the economy toward the right direction. However, Mitt Romney’s opposition was that the reconstruction
Johnson took office succeeding John Kennedy’s assassination in 1963. He heightened his image as a tenacious legislator by coming out victorious in the battle to pass the Civil Rights Act of 1964. This act guaranteed African Americans access to all public facilities and banned discrimination. On the other side of the spectrum of affairs, the Vietnam War was amplifying, but was not a real burden for Johnson yet. In 1964, Johnson ran for presidency against Barry Goldwater. Johnson’s commercials were narratives regarding the problems that plagued the country. They illustrated gruesome images of poverty, wars, and domestic violence. Johnson’s campaign was the beginning of exposing the negatives of the opposing candidate. “Peace Little Girl” was the prime example of such tactic; however, this tactic was employed discreetly. In this ad, a young girl counted to ten as she picked the petals off a flower; when she reached nine, an adult voice counted to zero and a nuclear explosion was seen. The ad exposed the citizens’ fear that Barry Goldwater would start a nuclear war if …show more content…
Similar to Johnson’s campaign, Nixon linked the problematic affairs and domestic turmoil to his opponent. His campaigns were a series of spots that were carefully orchestrated. They were a coordinated collection of still pictures adorned with harsh and incongruous music. Nixon’s campaign advertisements conceived an image of an unruly country: growing crime, rampage and disturbance in the streets, and an unsuccessful war overseas. These types of ads unquestioningly linked the complications to the Democrat administration that Humphrey was a part of. One of the most controversial ads was the “Convention”; it placed in proximity of unappealing photographs of a grinning Humphrey with stills of Vietnam. In all, the 1968 election brought a new level to presidential commercials. Despite weak economic conditions Barack Obama won reelection in 2012. Steep unemployment rates resulted from the economic collapse of 2008. Unemployment rates were as high as 10% and remained at 8% through most of 2012; thus, producing the highest unemployment rate since the 1982 recession. The U.S. economy was the prevailing issue of this specific election year. On one side, Obama’s campaign argued that that the president made a movement toward diverting the economy toward the right direction. However, Mitt Romney’s opposition was that the reconstruction