Essay on Teenage Vogue And Teen Vogue Magazines

1567 Words Dec 16th, 2016 7 Pages
In middle school I had always been infatuated with the Teen Vogue magazines. I loved looking at the latest fashion trends, hearing about the newest makeup products, and reading the recent interviews with A-List celebrities. Almost seven years later, I’m back looking at my old Teen Vogue magazines, realizing that many of the advertisements placed in the magazines aren’t necessarily appropriate for Teen Vogue’s target market- especially one in particular. Using the persuasive technique “sex sells” to uphold the goal of having a consistent brand image of being a “fun, fashionable, and sexy” (Marciano, 2016) company, ineffectively placing the advertisement in a February 2010 edition of Teen Vogue, as well as failing to follow the principles of persuasion, the company GUESS walks a thin line, poorly conveying the message that young girls can become “sex-icons” if they buy GUESS products. Upon analyzing the GUESS advertisement, it is clear the saying “sex sells” is a prominent tool in the strategic goal of the message. In every one of GUESS’s annual reports, the founders of GUESS mention that their “advertising, public relations and marketing strategy is designed to promote a consistent high impact image which endures regardless of changing consumer trends. While our advertising promotes products, the primary emphasis is on brand image” (Marciano, 2011). A recurrent theme of “sex sells” is seen across all magazines and websites, as GUESS attempts to reflect its consistent brand…

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