The demographics of the teenage market include things such as gender, race, socioeconomic status, age, religion, and location. Instead of researching all that, you could say that the online world beats many traditional demographics when buying online. Before we start marketing to teens we must first identify their characteristics. These characteristics are; they are obsessive about sharing information via social media, they are interested in discovering information as they are sharing it, prefer content that’s delivered in real time, they want to participate and be involved. In a 2014 study analysing the media habits of high school seniors, Niche found that high school seniors don’t read top websites (73 percent don’t read Buzz feed, 96 percent
