Q1) Describe two primary and two secondary constituency of the organization. The primary constituency is the people and organizations that are primarily intended to benefit from any specific social change intervention or process, and whose agency is central to the specific social change activities. Primary constituents are people who have a direct stake in an advocacy solution because they are directly affected by the problem and will benefit from the strategy. Telekom Malaysia Berhad works very closely with their suppliers, vendors and business partners to conquer their telecommunication products and services in the market via TM point outlets. Due to Telekom Malaysia Berhad is a telecommunication servicing organization, customers are playing
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For examples which targeting SME’s, Telekom Malaysia position experienced SME consultants at strategic business points, SME Buzz is using to publish on the latest products catering to their needs, and the most common ways of communication their messages in print advertisement, television, radio and variety of magazines. Telekom Malaysia Berhad is proactive on their communication. It is about keeping the public well-known, building the confidence and trust, be accountability and transparency from the various constituencies. Hence, communication strategy and framework is in place for ensuring that expectations could be well managed and messages are delivered according to the communication plans. For community and public, Telekom Malaysia Berhad had set-up a Customer Service Centre as a medium to communicate or contact them. Public also can approach to TM ambassadors at Customer Support Centre at 100 or 1-300-881221 as well as interact via their @TMCorp and @TMConnects Twitter …show more content…
TM, the new brand identity for Telekom Malaysia Berhad was launched on 14 April 2005 by our former Prime Minister, Datuk Seri Abdullah Ahmad Badawi. The revelation of this new brand identity is to strategically position itself in a competitive industry. This new brand is not a mere aesthetic alteration as it incorporates a real transformation approach on how TM provides its services. This change is anticipated to inject vitality into the company's overall image and inspire a fresh approach in its customer service culture. With 2005 marking of the company's 15th anniversary as a listed entity, the rebranding exercise pursued to bring about a sense of regeneration to its overall brand identity. Additionally, the rebranding implementation will help the company persevere with the prompt changes in the market place and technology. This is a substantial step forward in Telekom's transformation initiative to fortify its recently proclaimed business development strategies. This initiatives taken by Telekom Malaysia Berhad strengthened ongoing attempts to make over. This rebranding effort would also assist the brand to shy away from being alleged as just a local brand, thus positioning it on equivalence with other renowned international telecom companies in the
For examples which targeting SME’s, Telekom Malaysia position experienced SME consultants at strategic business points, SME Buzz is using to publish on the latest products catering to their needs, and the most common ways of communication their messages in print advertisement, television, radio and variety of magazines. Telekom Malaysia Berhad is proactive on their communication. It is about keeping the public well-known, building the confidence and trust, be accountability and transparency from the various constituencies. Hence, communication strategy and framework is in place for ensuring that expectations could be well managed and messages are delivered according to the communication plans. For community and public, Telekom Malaysia Berhad had set-up a Customer Service Centre as a medium to communicate or contact them. Public also can approach to TM ambassadors at Customer Support Centre at 100 or 1-300-881221 as well as interact via their @TMCorp and @TMConnects Twitter …show more content…
TM, the new brand identity for Telekom Malaysia Berhad was launched on 14 April 2005 by our former Prime Minister, Datuk Seri Abdullah Ahmad Badawi. The revelation of this new brand identity is to strategically position itself in a competitive industry. This new brand is not a mere aesthetic alteration as it incorporates a real transformation approach on how TM provides its services. This change is anticipated to inject vitality into the company's overall image and inspire a fresh approach in its customer service culture. With 2005 marking of the company's 15th anniversary as a listed entity, the rebranding exercise pursued to bring about a sense of regeneration to its overall brand identity. Additionally, the rebranding implementation will help the company persevere with the prompt changes in the market place and technology. This is a substantial step forward in Telekom's transformation initiative to fortify its recently proclaimed business development strategies. This initiatives taken by Telekom Malaysia Berhad strengthened ongoing attempts to make over. This rebranding effort would also assist the brand to shy away from being alleged as just a local brand, thus positioning it on equivalence with other renowned international telecom companies in the