Case 8.6 Demand Forecast

Improved Essays
8.6 Demand Forecast.

The TeServimos estimates a maximum demand of 603,648 drinks during the first year. This is based on the following assumptions:

a) The Maximum Clients per year of the store will be 603,648 customers in the first year, 845,107 in the second year and 887,363 in the third year, given the infrastructure of store and the open hours. These were estimated by multiplying the population by 4 weeks by 9 months (duration of classes during the year), just assuming the amount of people who transits the store area.
b) This is based on the assumption that our whole target market (6,400 people) will increment at 1.5% per year. The marketing strategies will attract customers gradually to our store.
c) Forecast has been done according to the
…show more content…
San Salvador, El Salvador)

a. Product Training and Trends:

 Owner (Betsy Doris) will receive training from tea connoisseur and customer service.
 Plain ticket 300-500 USD
 Three days training in Los Angeles
 Will be directed to the most up-to-date information in every ingredient.

• Oolong Green, Green Tea and Black Tea: As mentioned above, the health benefits of Oolong tea could include reducing chronic bodily conditions such as heart diseases, inflammatory disorders, providing vital antioxidants, reducing high cholesterol levels, promoting superior bone structure, robust skin and good dental health. The Oolong tea is fragrant with a fruity flavor and tasty aroma. It is considerably low in caffeine and extremely relaxing to drink.

• Bubble Teas: Bubble tea or foam tea, is a sweetly flavored tea beverage invented in Taiwan. Drink recipes may vary, but most bubble teas contain a tea base mixed with fruit (or fruit syrup) and/or milk. Ice blended versions of the drink are also available, usually in fruit

Related Documents

  • Decent Essays

    Hrm/531 Final Exam

    • 540 Words
    • 3 Pages

    A company wants to increase the number of customers that enter the store each day by 5.06% through an ad campaign. If they currently have 50 customers per day then they need a total of ____ customers a day to meet that goal. Round your answer to the nearest customer…

    • 540 Words
    • 3 Pages
    Decent Essays
  • Superior Essays

    There she was standing in the remote outbacks of Africa with a frightening looking, red, venomous snake looking right at her, she had a single thought racing through her mind –“why in the world did I risk my life for the secrets hidden in this cup of tea?” The unforgettable truth was searching for what she considered to be the weight loss “Holy Grail” - a liquid that ancient legends claimed completely erased hunger pains and food craving. The fable had her hooked, intrigued her to the state that she decided to leave the comfort of her home in the United States and venture into a forgotten area of Africa populated by Kenyan tribesmen to find out if the tales about ‘Voodoo tea’ were true.…

    • 1545 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Chern's Case Summary

    • 493 Words
    • 2 Pages

    In reviewing the position of full time sales associates, it is common to have some employees leave the company or get promoted to a higher level of leadership or management. Therefore, a transition analysis should be conducted for the position at your flagship store. The probability matrix Chern’s provided illustrates that 70 of the current full time sales associates will stay at their current position, 42 will transition to higher level positions, and 28 will exit. Transitional movement into the position of full times sales associate needs to be considered before any predictions can be made on your company’s average hiring needs.…

    • 493 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Pro Forma 2014 Case Study

    • 591 Words
    • 3 Pages

    Financial Prospects Proforma Income Statement Forecasted 2016 Pro Forma 2017 Pro Forma 2018 Pro Forma 2019 Sales 3,751,350.00 4,210,050.00 4,668,609.00 5,127,300.00 COGS 2,518,656.39 2,826,627.57 3,134,498.04 3,442,469.22 Gross Profit 1,232,693.61 1,383,422.43 1,534,110.96 1,684,830.78 Operating Expense…

    • 591 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Detox At Home Analysis

    • 427 Words
    • 2 Pages

    5 Foods to Detox at Home Many people feel hesitant or have their own inhibitions that make them think that detox is a torture. This is a myth. Detox is very important to cleanse the body. We eat various types of food during the day and our skin is also exposed to various deterrents during the day. There are some foods that help you to detox and they are readily available at home.…

    • 427 Words
    • 2 Pages
    Improved Essays
  • Brilliant Essays

    From charts and financial report above show that revenues increased by each year from $450,000,000 to $29,150,000 in the past five years; total employees grew from 54 people in 2011 to 175 in 2014; and the highest productivity (revenue/employee) was $1,083,333 in 2012. By calculation, Revenue Growth Rate in one year was 206.1% and 90.6% of 3 year average. Employee Growth Rate was 56.3% in one year and 3 year average was 48%. (Privco, 2016) Strengths YETI has existed distribution and sales networks in different countries, including REI.com, Cabela's Alibaba.com, Amazon.com, and Dick's Sporting Goods.…

    • 691 Words
    • 3 Pages
    Brilliant Essays
  • Decent Essays

    Subject Store Financing

    • 239 Words
    • 1 Pages

    The average foot-traffic and the customer conversion ratio are primary operational parameters that drive the revenue of a retail outlet. A retail store in a prime location will yield high revenue per square foot. However, a rented retail outlet in a prime location may have a high rent, this may even exceed the revenue at times. A high Rental expense can erode the EBITDA margin of a retail chain, as shown in the below graph. Reject Shop has a relatively low EBITDA per square feet, owing to its high rental expenses.…

    • 239 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Did you ever want to get out of town but needed a inexpensive dog sitter? Segen’s Doggy Daycares purpose is to care for your pet in the best way possible when you can't. We are committed in creating an environment that is healthy and safe for your dog. Your dog will be treated with the same love and care you would treat it if you were around. Segen’s Doggy Daycare is located around the Snellville, Lilburn, ,Lawrenceville district.…

    • 296 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Seeing as though this business will not become too big, the business will not need too many employees. The amount of employees estimated is 15 employees because there would be two checkouts, one factory needing ten employees and three people to help show people the locations. The business itself would be the size of Dick Smith. This is like this because Dick Smith was a very good business that could not afford the right amount of money.…

    • 77 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Real Fruit Bubble Tea is a franchise that originated in Toronto, Ontario in 2002. They established their first location within Pacific Mall, which is the largest Asian supermarket on the border of Toronto. Although there were many bubble tea competitors within the vicinity, they were able to differentiate themselves by mastering the craft of using real fruit in their drinks. To this day, that is the primary feature that distinguishes them from competitors, such as ChaTime and Ten Ren’s. Real Fruit stepped out of the community once they saw that there was a demand for bubble tea in other parts of the GTA, and they took this opportunity to expand.…

    • 1451 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    2. Targeting: companies usually choose one market segment. However to get it they do deep research and analyze competitors place. After that they choose their target place.…

    • 707 Words
    • 3 Pages
    Superior Essays
  • Great Essays

    A primary target market is described as a company’s main intended audience for the product they are selling. The product that Pfizer is selling is pharmacological medications that fit a certain segment of people with diseases that the company will be able to gain the most profit. In business, the producer and consumer should gain a profit from the sale of chemical to treat a disease and the consumer who finds relief from the disease. The primary target for Pfizer is both male & female, adults & children. The demographics of each of these segments incudes the financial status and social status of the customers.…

    • 1041 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Diverse clients have distinctive needs in Australia, and it once in a while is conceivable to fulfill all clients by treating them alike. The Australian Coca Cola Company (ACCC) must adopt mass promoting that alludes to treatment of the business as a homogenous gathering and offering the same advertising blend to all clients. It permits economies of scale to be acknowledged through large scale manufacturing, mass appropriation, and mass correspondence. It is imperative for Australian Coca Cola Company to clearly define its target market so that ACCC’s energies and funds can be well utilized in tailored marketing and sales efforts. You can only be sure to meet customer’s needs by first identifying the customers.…

    • 810 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The bubble tea is the main beverage of Chatime and usually, this bubble tea using the ingredient such as tea base that mixed with milk or fruit and chewy tapioca balls and fruit jelly also added. So, there will be uncertainty about the nature of this ingredient whether it is halal or non-halal. In addition, La Kaffa must reinforce franchisee’s confidence by showing the ingredient used to have a halal logo. But, Loob Holdings Sdn Bhd chooses to solve this problem by buying halal ingredient from other companies such as Cadbury to get the value of local product and also did variety in ingredient and flavour of…

    • 1714 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Studies have found that the value of target marketing has been realized by business technology firms as more than 90 per cent of them know that customers ' characteristics, needs and wants differ (Weinstein, 2014). Target market is the segment of qualified and available market that businesses decide to pursue (Kotler & Keller, 2014). There are companies that choose to have several marketing programs directed at multiple market segments. However, approximately half of the businesses are successful with this approach, which mean that the other half is felling. Thus, is why it is important to identify a business’s target market so that they can best serve and advertise directly to their real customers.…

    • 714 Words
    • 3 Pages
    Improved Essays