It tries to explain the unexpected behavior of humans and emphasizes on an individual’s perception of the interaction in a particular situation. When users experience an undesirable tagged photo people behave differently according to the cultural values they grow up in and this influences the reaction of the people. When someone puts up an undesirable photo, we feel our expectations are violated and become more alert and have to cope with this unexpected behavior. The personal space that was once there isn’t there anymore. This theory explains that people tend to protect their personal space when they experience a violation in the expected behavior. Uses and Gratification Theory states that we use mass media to gratify ourselves and/or something we value or want. By saying this, people upload pictures every day to Facebook and tagging everyone who is in it just to show their friends what they are doing. They benefit from this because of likes and comments people are allowed to do. Users are actively choosing specific media content according to their needs. For example, users post photos to show how they feel and what they like for their …show more content…
Human behavior is affected both by genetic inheritance and by experience. The ways in which people develop are shaped by social experience and circumstances within the context. Technology has a massive part in how we communicate and behave. Many aspects of personal identity are not known unless we choose to disclose them. However, the features of digital media affect the nature and possibilities of interaction. We do appreciate the speed, convenience, and possibilities for entertainment but as much as in enriches our lives there are also some cons to this aspect. It is important for us in decision making about how we should regulate digital media. Something that can advance your life can decrease someone else’s. Undesirable Facebook tagging can go against privacy, allow others to view you in a manner not wanted to be seen and impacts the self-presentation strategies as the photo is archived through the tagged users Facebook