Technology In The Hotel Industry

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In today’s world, the hospitality management industry is constantly changing to meet the needs of customers, shareholders, and stakeholders all over the globe. The hospitality industry is highly competitive, and thus constantly looking for new technological innovations to dominate the market. Currently, we live in a digital era that has advanced at an astounding pace, and the competitive drive of the hospitality industry as a whole has driven it to a new level of success and innovation, never believed possible. The industry is changing every day, and only through research and development will businesses be able to keep up with one another and the desires of their consumers. When I began the research process, I thought that I would be able …show more content…
I thought that this article was particularly interesting because it’s primary focus is integrating the hospitality industry with social media— a necessary move to keep up with the modern day consumer. New technological advances are made everyday, and it is especially important to keep up with the new advancements in the hospitality industry because this industry has to be aware of consumer needs in the digital age in order to compete with one another. To find a credible news article, I first used the Google search engine to find credible news outlets pertaining to the hospitality industry. I came across a credible and hospitality based website, where I found a fascinating article, also dealing with digital advancements in the hospitality field titled: “Renaissance New York Midtown Hotel Sets The Bar As The City’s First Living Digital Hotel” (2016). This article also talks about the importance of keeping up with the digital age in the hospitality industry. Once I found the academic and news articles, I read them thoroughly and determined that they were credible and informative …show more content…
In the Hospitality in Focus article published in 2008, studies showed that a primary element of customer satisfaction dealt with accessible technology use in hotels. These studies proved that Wi-Fi was the service that hotel guests cared the most about. Experts also concluded that hotels that charged guests for Internet services were going to start losing business. At this point in time, the hospitality industry had to focus on implementing free internet services in hotels to keep up in this competitive market. The article also talked about a technological advancement in this industry like none other before: the Facebook Widget by Hotel Concepts, a leading property management system provider. The Facebook Widget was a tool that users could install on their homepage which allowed hoteliers to “push” offers to potential clients who have shown interest in particular destinations, which can easily be converted into actual reservations. The academic article was written to inform hoteliers of the current desires of their customers and to keep them informed of what other hotels in the market were doing to keep up with customer needs. It also informed hoteliers of the innovative ways that hotel groups were using social media to attract customers and help them

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