Innovations in technology may affect the performance of the industry and the market in the case it is favorably or unfavorably. The factors refers to research and development, technological awareness that the market own, and automation.
Global positioning systems (GPS), smartphones, and online travel diaries are the example of the rising of technology factors in bicycle industry (Greaves, Fifer, Ellison, Germanos, 2010). With this technology, people will more attracted to do cycling and it will give more accurate measures of travel behavior. For example, Strava Metro that was authorized by the Queensland Department of Transport and Main Roads (TMR) to provide GPS tracking information on volumes and cycle routes across Queensland for 2013–2014 (Riordan & Langdon, 2015). Strava Metro collects the information of raw GPS data from cyclists who use their smartphone Strava app or their own GPS device to record their trips. The data include time, date, and travel route. Strava Metro will analyze the cyclist activity through the popular or avoided roads, intersection wait times, peak commute times, and destination zones. This technology will make people more attracted to use bicycle and cycling around the city as there is an improvement in bicycle infrastructure in …show more content…
The bicycle industry’s demand in Australia is expected to rise from cycling popularity, as there is an online competition that make customers buy products at a cheaper price. Even though there is a decline in the participation rate of cyclist, government and larger networks are likely to improve the cycling infrastructure and cyclists’ safety with the intention to attract more people to move towards cycling. Bicycle has brought good impacts to the community by providing an activity or exercise to keep consumers healthy and not harming the
Global positioning systems (GPS), smartphones, and online travel diaries are the example of the rising of technology factors in bicycle industry (Greaves, Fifer, Ellison, Germanos, 2010). With this technology, people will more attracted to do cycling and it will give more accurate measures of travel behavior. For example, Strava Metro that was authorized by the Queensland Department of Transport and Main Roads (TMR) to provide GPS tracking information on volumes and cycle routes across Queensland for 2013–2014 (Riordan & Langdon, 2015). Strava Metro collects the information of raw GPS data from cyclists who use their smartphone Strava app or their own GPS device to record their trips. The data include time, date, and travel route. Strava Metro will analyze the cyclist activity through the popular or avoided roads, intersection wait times, peak commute times, and destination zones. This technology will make people more attracted to use bicycle and cycling around the city as there is an improvement in bicycle infrastructure in …show more content…
The bicycle industry’s demand in Australia is expected to rise from cycling popularity, as there is an online competition that make customers buy products at a cheaper price. Even though there is a decline in the participation rate of cyclist, government and larger networks are likely to improve the cycling infrastructure and cyclists’ safety with the intention to attract more people to move towards cycling. Bicycle has brought good impacts to the community by providing an activity or exercise to keep consumers healthy and not harming the