Technology acceptance – novelty- knowledge
1. What is your first impression about this application? (Prompting: like it/ don’t like it/ any opinions)
Slow- "because the app does not recognize immediately the images, it is slow, is not as fast as application"
2. What did you think of the experience you just had?
"do not know, I do not know, the impression about what? simple content, nothing special "
3. What did you enjoy most about the experience?
Perhaps you click on things that seem a bit like in 3d, so these things. BUT I EXPECT SOMETHING MORE, DO NOT KNOW. "What you mean FOR MORE? _ I figured more 3D like when you put on glasses, but it 's much more like a simple mobile the app, type a game. I liked that you can click on the contents, …show more content…
What do you think these drawbacks are related to? (Prompting: the technology used (AR) or the purpose why AR is used – to promote brands)
“They should give u a basic demo with the most used interaction, cause if u are not used to the app it takes the time to use it.”
Exploring the overall attitude on AR and its effects on purchase decision:
23. Could you see yourselves using AR mobile app?
“Yes, to have info about products, I would use it for sure. In general, I want to use the app, especially if it works with other products. I would love to use it if I can get information about other things. U blip and object that u are CURIOUS about , and there u have the info that’s great and useful, I would for sure use it.”
Exploring cognitions: (Prompting: high/low quality, it is/it is not for you)
24. After this discussion and after experiencing the AR application, what is your overall opinion about those brands?
It could be useful, and after use it more if I find it useful I would like to recommend it to others.
25. Do you have anything else you want to say about your experience today?
It could be useful, and after I’ve tried more often in the everyday life routine, if I like it, I would recommend
1. What is your first impression about this application? (Prompting: like it/ don’t like it/ any opinions)
Slow- "because the app does not recognize immediately the images, it is slow, is not as fast as application"
2. What did you think of the experience you just had?
"do not know, I do not know, the impression about what? simple content, nothing special "
3. What did you enjoy most about the experience?
Perhaps you click on things that seem a bit like in 3d, so these things. BUT I EXPECT SOMETHING MORE, DO NOT KNOW. "What you mean FOR MORE? _ I figured more 3D like when you put on glasses, but it 's much more like a simple mobile the app, type a game. I liked that you can click on the contents, …show more content…
What do you think these drawbacks are related to? (Prompting: the technology used (AR) or the purpose why AR is used – to promote brands)
“They should give u a basic demo with the most used interaction, cause if u are not used to the app it takes the time to use it.”
Exploring the overall attitude on AR and its effects on purchase decision:
23. Could you see yourselves using AR mobile app?
“Yes, to have info about products, I would use it for sure. In general, I want to use the app, especially if it works with other products. I would love to use it if I can get information about other things. U blip and object that u are CURIOUS about , and there u have the info that’s great and useful, I would for sure use it.”
Exploring cognitions: (Prompting: high/low quality, it is/it is not for you)
24. After this discussion and after experiencing the AR application, what is your overall opinion about those brands?
It could be useful, and after use it more if I find it useful I would like to recommend it to others.
25. Do you have anything else you want to say about your experience today?
It could be useful, and after I’ve tried more often in the everyday life routine, if I like it, I would recommend