Advancement in technology has changed the way information is retrieved and sends along with human lifestyles. Internet explosive has fostered the proliferation of Social Networking Sites (SNSs). SNS are a virtual community website where people are separated by space and time, but at the same time they can share interests, exchange of information, create new relationships and involve in business. The value and sustainability of the SNS depend on the involvement of users and their willingness to suggest the website to others. It is necessary to understand what encourage users to continue using SNS. Facebook, the most popular social networking site has more than 1 billion active users in 2012. The average Facebook users who spend more than 6.3 hours on the website monthly is more than time spent on MySpace, LinkedIn and Twitter.
SNS service providers have become more aware in finding the intentions of users to continue using these sites since they are assisted by new technology which interaction of the SNS are available in integration of diverse modes. The combination of Technology Acceptance Model (TAM) and conformity of behavior perspective is mainly focus the intention of people who keep using SNS. According to the psychological assumption, intentions and behavior are related to each other and most of the …show more content…
The wall timeline is the second most frequently used application service on Facebook. It is because users can post their perceptions or questions and obtain opinions from friends on Facebook to use as their personal guide. According to Chang (2015), Facebook users are mainly driven by the need for judgments obtained through information from other people, and not by the social influence of the expectations of other people. Most students recently use Facebook to communicate and connect with their friends quickly and
SNS service providers have become more aware in finding the intentions of users to continue using these sites since they are assisted by new technology which interaction of the SNS are available in integration of diverse modes. The combination of Technology Acceptance Model (TAM) and conformity of behavior perspective is mainly focus the intention of people who keep using SNS. According to the psychological assumption, intentions and behavior are related to each other and most of the …show more content…
The wall timeline is the second most frequently used application service on Facebook. It is because users can post their perceptions or questions and obtain opinions from friends on Facebook to use as their personal guide. According to Chang (2015), Facebook users are mainly driven by the need for judgments obtained through information from other people, and not by the social influence of the expectations of other people. Most students recently use Facebook to communicate and connect with their friends quickly and