Technological Impact Of Nike

858 Words 4 Pages
Nike is the number one company that designs and develops athletic footwear, sport accessories and electronic and physical services. The Company sells its products via its owned stores and other retail internet websites which the company refers to as its Direct to Consumer.
The technological impact on Nike’s products has made a huge change on Nike in terms of selling and promoting its products. On one hand, social media platforms like Facebook, Twitter and Instagram are major players. For instance, Nike Facebook page that has more than 23 million likes which promotes long video advertisements as well as communicating with its fans and customers by comments under every statement, video or picture.

Another example, Nike posts announcements,
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Nike has so far 6 applications that can be run by ISO devices as well as Android devices. Some examples are Nike+running, Nike Tech Book, Nike Football, Air Jorden & Nike Release Dates, Nike+ Traning Club and the last one is Nike+ Fuel. Moreover, each app has different functions with different services provided than any other. One of the very essential application that many Nike users use at least twice a week is called Nike+Running. Basically, it is powered by music meaning that it can be connected with Spotify accounts and ITunes. Last but not least, Moments can be shared as well on this app by customizing a picture and share it on any social media’ …show more content…
It has been growing since using e-commerce platforms. As far as numbers speak by themselves, the impact has been huge. Nike saw ecommerce sales growth accelerate to 50% December 2015 from 46% September 2015 some of that growth comes from expanding the markets where it offers online sales. In addition, Canada, Norway and Switzerland have been added to its expending online plans and Mexico, Chile and Turkey in the upcoming months
However, Nike’s CEO Mike Parker, speaking on earnings call, said it is not just down to expansion. He highlighted that the roll out of Nike.com drives “great energy” across the business and gives consumers access to “the best of Nike”.
“We have focused our investment in digital and mobile over the last several years and they are paying off. Driving the connection of Nike.com to our broader digital strategy continues to be, without a doubt, one of our greatest opportunities as a company,” he said.
Nike is making a major push to give more store associates mobile devices to complete transactions and help shoppers find out-of-stock items on Nike.com. Store associates also can log shoppers into their Nike Plus loyalty accounts to help them earn rewards, and all online orders placed in store ship to the consumer’s doorstep or his local store for free. Members of Nike Plus who complete an online transaction in stores also get free returns, which helps reduce barriers to closing a

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