Taylor Swift Bad Blood Analysis Essay

1. Taylor Swift Bad Blood Analysis Genre/ Mise en scene The genre of this particular music video is pop however this music video challenges the stereotypes of a typical Pop music video by there being no dancers in this. Taylor swift also challenges her typical genre of music for example the story of her other songs such as ‘Love story’ has been aimed at a younger audience by the tempo of this song being more slow and show innocence. Then the target audience in Taylor Swift new music video ‘Bad Blood’ has dramatically changed by Taylor Swift swapping to pop to help with her violent music video which is more aimed at teens who enjoy more loud and fast temp who is showing their anger and emotion through music. The costume also worn by Taylor Swift conveys her new mature persona. By the use of a black tight …show more content…
Compared to Taylor Swifts older music video ‘Love story’, where she wears a white long dress which conveys innocence, however in her recent music video she has started to explore her sexuality. Taylor Swift usual theme for her music videos is childish such as in her music video ‘We are never ever getting back together’ which she wears pyjama’s in to show her childish nature. Then in ‘Bad Blood’ Taylor wore dark tight clothing showing her growth and maturity. This now fits her older larger target audience. By the props used throughout ‘Bad Blood’ such as knives, guns and chains reinforces the violent atmosphere of this music video, and how much this has changed compared to her ‘We are never ever getting back together’ music video where cuddly toys are used to show how childish this video is. By the low key lighting also shows the darkness and dangerous nature of this music video, which also relates to the maturity of Taylor over the past couple of