Tata Steel Zoological Park : Problem Statement Essay

825 Words Nov 18th, 2016 4 Pages
To: Bipul Chakraborty
From: Sajal Nazir, Consultant
Re: Tata Steel Zoological Park Problem Statement: This report will assist Bipul Chakraborty, the new Director of the Tata Steel Zoological Park, in determining how the triple bottom-line framework can be incorporated into the business model; where the zoo can become a profitable and self-sufficient business venture, while also meeting its conservational, environmental and social objectives. Key Issues: The zoo is facing a profitability concern where the revenue generated by visitors is only able to cover around 60 percent of overall expenses. Furthermore, when inflation is added to this important challenge, it subsequently leads to Chakraborty’s inability to invest in long-term conservational goals, INR 56.5 million worth of renovations required by CZA’s new rules and regulations, and the zoo’s “most valuable resource” – its employees. Other key issues to consider would be the opportunity cost of the land, possible over-exploitation of the zoo’s resources, and protests by social/political activists regarding commercial activities. Recommendations: The following recommendations offer implementable solutions to the key issues raised previously: 1) Extend hours to operation from 8:00AM to 7:00PM (April to September) and from 8:00AM to 6:00PM (October to March). 2) Offer specific ticket fares for adults and children: INR 15 and INR 10. Then increase them in 10-20% intervals every year. 3) Invest in an audio-visual show…

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