Tata Marcopolo Case Study

Improved Essays
It is one of the largest bus manufacturers in the world which belongs to Brazil and was founded in 1949

in the southern Brazil city of Caxias do Sul, state of Rio Grande do Sul. It has been involved in finding the

innovation techniques to manufacture the buses to actively participate in providing the passengers a

happy journey feeling. A whole range of buses has been manufactured by the company e.g. microbus,

intercity, tourist vehicle etc. Marcopolo has more than half of the market share in Brazil in Bus

manufacturing and it is currently exporting its bus models to more than 60 nations. It has its four

manufacturing plants in Brazil and one in Argentina, South Africa, Australia, Colombo, India and Mexico.

Its Portugal plant was
…show more content…
In 2013, some changes in the actions and networks were

implemented by facilitating access to information in the units of Caxias do Sul and Duque de Caxias. This

network consisted of wall newspaper, Corporate TV, posters etc. Company uses intranet in order to

conduct periodic surveys to check the understanding and effectiveness of information and actions of the

company.

Tata Marcopolo:

Tata motors (India’s multinational automobile manufacturer) and Brazil bus manufacturer Marcopolo

have setup a joint venture in 2008 with a vision to be a world class manufacturer of buses furthering the

interests of all of its stakeholders and to gain the top position in LCV, MCV and HCV body building

creation value for the shareholders.

The Mission of TMML was to consistently create shareholder value by increasing the share value of the

firm, to increase the market share in India, to attain the no. one spot in bus manufacturing in India.

Organizational Hierarchy of TMML:

In an organization, the hierarchy usually consists of a singular/group of power at the top with

subsequent levels of power beneath them. TMML has following four levels of hierarchy in its functioning

on the basis of seniority: L1, L2, L3 &

Related Documents

  • Great Essays

    BUSINESS UNIT STRATEGIES BJ’s work on the business model of low cost differential strategy. This strategy has been quite successful for them and the chain currently operates 215 club locations and more than 120 gas stations across 15 states. The company says that its mission is “to provide brand named products to their customers at prices that are lower than the prices found at department stores, retail operations”. There are two types of members, small business operators and consumer members. While all the other competing clubs considers small business operator to be their foremost member, BJ’s focuses more on retail customers and this approach can be seen in their merchandising, real estate and club operation strategies.…

    • 1724 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    William Durant Motivation

    • 533 Words
    • 3 Pages

    Introduction Who was william durant? William Durant was very important to the history of america, if we did not have Durant america would not be the same as it is today. He improved and created many things that would change america. William durant was historically significant through motivation, preparation, and accomplishments. Motivation William Durant was a highly motivated engineer, and he helped change america.…

    • 533 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    I / Organisation Overview A / Southern Peninsula Wines mission & Vision The Southern Peninsula Wines is a family business owned and managed by two brothers with Italian heritage. They want to create a business entity that will last towards generation to be carry on, based on high distinctive quality products, reinforced by strong bonds with their partners and customers.…

    • 778 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Oshkosh Case

    • 395 Words
    • 2 Pages

    The 97-year-old Oshkosh Corporation has several choices to consider as it seeks to expand its international truck manufacturing operations. First, a shortlist of potential locations were established. The list included the countries of India, Argentina, and Botswana. Oshkosh already has a global precense with manufacturing facilities in nine countries, but none in the proposed new locations. Therefore, a detailed analysis of each country is needed in order to make an informed decision.…

    • 395 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    ASSESSMENT TASK 1: Q1 A1: Organisational design is the way by which an organisation should be structured and operated by its member, it’s both a plan and process. Q2 A2: Element One: Structure: It’s the main part of organisational design.…

    • 651 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Business Ethics & Corporate Social Responsibility Report: Bombardier Inc. Background Information: Bombardier is the world’s leading manufacturer of both planes and trains. It was founded in 1942 by Joseph-Armand Bombardier and it is focused in making mobility more efficient and sustainable. In 1947, during this time is when Bombardier goes into mass production. In 1969, Bombardier goes in public in the Toronto Stock Exchange. Throughout the years, there were many improvements and expansions that made Bombardier really well-known and by receiving awards.…

    • 1317 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Chain Of Command

    • 512 Words
    • 3 Pages

    Law enforcement must have a structure of command to ensure a line of authority. Unity of command is a principal that allows 1 supervisor to be in charge of large amount of employees. A subordinate should only have 1 superior, this principle can be also known as the “Chain of Command” this method is used in many organizations like law enforcement as well as government and military. For an example with military and law enforcement rank levels upholds the type of position which employees above them can only answer to. Another example is that a Sergeant only answer to a lieutenant as well as a lieutenant answer to a captain and it continues up the chain.…

    • 512 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Bogota Road Safety

    • 510 Words
    • 3 Pages

    The concept of road safety as a public policy issue emerged in the 1990s as a response to the high homicide rates in the city. In this context, violence is considered a public health problem. The mayor and local government officials focused on road safety after realizing that many deaths were caused by road collisions. This is how the Citizenship Culture principle that “Life is sacred” emerged and became the policy framework to address road safety issues through public engagement programs. The capacity for Bogota to rapidly improve road safety at a city level was facilitated by changes in the regulatory framework at the national level: constitutional reforms that provided for the direct election of a City Mayor by the people of Bogota, devolution of road safety education responsibilities to the city, and the establishment of a National Road Code and a National Road Safety Agency.…

    • 510 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Position power or legitimate dominance is essential when discussing the pecking order within any group or organization. In most organizations an order of precedence is valuable in the operations of teams and small groups. A chain-of-command would be necessary when dealing with problems or simple matters which could be handled at the lower level of management. Individual or referent power in group settings are beneficial when the leader is comfortable and able to help the group achieve organization goals. However, when the leader is only occupied with selfish gain this could present a massive inconvenience for the other group members.…

    • 1575 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Uber Corporate Strategy

    • 1010 Words
    • 5 Pages

    This essay aims to demonstrate the possible influences of autonomous vehicles on the strategic planning of ride hailing industry with a specific company - Uber Technologies Inc.. In the following paragraphs, the changes Uber might make on their business-level strategy would be illustrated with the mention of PESTEL framework and strategic alliance. Subsequently, it is indicated that Uber is able to achieve competitive advantages by implementing the diversification of corporate-level strategy. The challenges Uber face are demonstrated along with some recommendations at the end of the essay.…

    • 1010 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    [En.wikipedia.org] Three Levels of Management Top level management has the role of making long term decisions for the overall business. An example of a top-level manger is Jessica Pearson who makes a long-term decision to promote Harvey. Middle level management has the responsibilities of medium term decisions for each specific department. While lower level management is responsible for day to day decisions and operational decisions. Tasks of Management First comes planning where the manager establishes the objectives, then decides on the duration of the assignment.…

    • 1594 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    About the Company The Company primarily operates in the automotive segment. The company's automotive operations are further subdivided into Tata and other brand vehicles like Jaguar Land Rover which has enabled the company to enter the premium car market in developed markets such as the United Kingdom, the United States, Europe and China as well as several emerging markets such as Russia, Brazil and South Africa amongst others. Company produces wide range of products like Passenger Cars, Utility Vehicles, Light Commercial Vehicles, Medium and Heavy Commercial Vehicles. Automotive sector had an eventful fiscal 2017 due to ban on diesel cars, sale and registration of BSIII vehicles, and demonetization.…

    • 774 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    It is known for advanced design and technology as well as reliability, durability, and fuel efficiency. Tata Motors: It provides not just passenger cars but also trucks, buses, vans construction equipment and even military vehicles. It ranks as the world’s second largest bus manufacturer, 4th largest truck manufacturer and 17th largest motor vehicle manufacturer by volume. In 2008, it launched the world’s most affordable car Tate Nano.…

    • 1030 Words
    • 5 Pages
    Decent Essays
  • Superior Essays

    Executive Summary Hagen Style is a direct marketing company that successfully used the direct selling operation strategy through its representative to sell its products. Over the years, the company made its mark in the market and has developed one of the best warehouses with excellent packaging systems for products with the best technology available. As for the transportation and distribution system, the company became one of the best order fulfillment operations in the world. However, from a competitive analysis, the competition has grown and developed as they adopted new operations strategies that brought in more profits and accommodated a variety of orders.…

    • 918 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    This acquisition enabled Tata to increase the products it was offering besides giving it access to new markets like China, South Africa, Western Europe and Latin America. This acquisition enabled Tata Motors to boost both its revenues and profits substantially. Acquisition of Hispano Carrocera was done to acquire world class bus body building technology which was previously not available with any Indian bus manufacturer. Additionally, Tata was able to get the 25% market share that Hispano had in the Spanish market along with a presence in a few other developed European countries. The design and technological capability acquired from this transaction enabled Tata to design and produce its newer range of…

    • 2481 Words
    • 10 Pages
    Improved Essays