Tata Case Study
Tata Group History:
Tata group was founded by Jamsetji tata in 1868 as a trading company. Now the group has expanded its operations to 80 countries across six continents. The group has over 100 companies which are operating separately. The major companies under the umbrella of TATA group are Tata consultancy services (TCS), TATA power, TATA motors, Taj Hotels, TATA chemicals, TATA communications, TATA global beverages, Titan industries, TATA teleservices. They are the pioneers in almost all the businesses they have ventured into. Jamsetji tata incorporated the Indian hotels company on April 1,1902 as Taj Mahal hotel, India’s first luxury hotel. They pioneered India’s steel industry by establishing Tata iron and steel company in 1907. …show more content…
Their passenger and commercial vehicles are sold in many countries in the middle east, Europe, South America, CIS, Africa, South Asia, South East Asia and Russia. They had a strategic alliance with Fiat in 2005. They have a industrial joint venture with Fiat group Automobiles. In this joint venture they produce Fiat and Tata cars and Fiat powertrains.
They used merger and acquisition strategy to acquire brands like Jaguar and Land Rover. These brands are paying off very well for them. These merger and acquisition strategies were beneficial for Tata Motors and helped them to expand their territories in vertical wise: passenger vehicles, commercial vehicles, buses, trucks etc. Territorial expansion also in African, South American, Asian countries. M&A strategies provide easy access to the existing customers of the brands.
Tata power is one of the largest integrated power companies. It has its headquarters in Mumbai, Maharashtra. It has generation capacity of 8621MW electricity in India. It has its presence in generation, distribution, transmission and trading. It has four major power plants in India: Mundra Ultra Mega Power Plant, Trombay Thermal Power Station, Maithon Power Plant, Jojobera Power