Essay on Tasks

11127 Words Aug 16th, 2015 45 Pages
International Journal of Arts and Commerce

Vol. 2 No. 11

December, 2013

EFFECTS OF STRATEGIC MANAGEMENT DRIVERS ON
ORGANIZATIONAL PERFORMANCE: A SURVEY OF THE
HOTEL INDUSTRY IN KENYAN COAST

Uzel Jean Mzera Mutindi 1
PhD Candidate at JKUAT, MSA CBD, Kenya.
Contact: jeanmzera@yahoo.com
Prof. G.S. Namusonge, PhD 2
Full Professor, EPD JKUAT, Kenya.
Contact: gsnamusonge@yahoo.co.uk
Dr. J. Obwogi, PhD 3
Technical University of Mombasa, Kenya.
Contact: Josephobwogi@yahoo.com

ABSTRACT
This study seeks to examine the effects of Strategic Management drivers on the performance of classified hotels in Kenyan Coast. The specific objectives are the effects of: customer relationship management strategy, strategic planning,
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Awino (2011) asserts that for an organization to be successful it has to record high returns and identify performance drivers from the top to the bottom of the organization. Njihia et. al.,
(2013) highlight performance measurement as one of the tools which helps firms in monitoring performance, identifying the areas that need attention, enhancing motivation, improving communication and strengthening accountability.
Hotel managers, like any other managers, can use the feedback on performance to make adjustments to policies and other modes of organizational operations (Wadongo et. al., 2010). Fwaya (2006) views performance as a formula for the assessment of the functioning of an organization under certain parameters such as productivity, employee’ morale and effectiveness. Performance management and improvement is at the heart of strategic management because a lot of strategic thinking is geared towards defining and measuring performance (Nzuve and Nyaega, 2012). Odhiambo (2009) identified three approaches to performance in an organization which are the goal approach, which states that an organization pursues definite identifiable goals. This approach describes performance in terms of the attainment of these goals.
The second

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