Stephanie Olsen
MKT 309
SWOT Analysis
January 3, 2018
Brand: Tarte Cosmetics
Strengths:
1. Tarte is known for producing high-quality cosmetic products while remaining cruelty-free and using natural, organic ingredients. This gives them a competitive advantage over competitors like M.A.C. Cosmetics, which does not produce cruelty-free nor chemical-free products. Tarte products are designed to be both high-performance and healthy to use, a balance which can be difficult for cosmetic producers to achieve.
2. Tarte is a socially-responsible company. One of Tarte’s most successful product lines is its “Rainforest of the Sea” line, a nod to its efforts to support cooperatives in the Rainforest. The company also donates a portion of its profits to charity every year.
Weaknesses:
1. …show more content…
Tarte lacks paid advertising. Tarte does not spend any of its money on advertising. Rather, attention to the brand often comes from its philanthropic efforts and videos and ads sponsored by its distribution channels, which results in Tarte not being as well-known as other cosmetic brands, such as Neutrogena.
2. Tarte is only sold in select cosmetic stores and online. Tarte is primarily sold at higher-end cosmetic stores such as Sephora and Ulta and on a few online websites. This makes it more out-of-reach for some consumers than other brands such as NYX, which can be found at higher-end cosmetic stores, popular retail chains, drugstores and online.
Opportunities:
1. Tarte could invest more in its advertising. By funding television, magazine and other multimedia advertisements, Tarte could increase its market share and sales. Accordingly, the brand would become more well-known by expanding its advertising.
2. Tarte would benefit by using social media to spread awareness. By using the social media platform, Tarte could bring easily bring more attention to its support for cooperatives in the Rainforest and various organizations, as well as the brand as a whole.
MKT 309
SWOT Analysis
January 3, 2018
Brand: Tarte Cosmetics
Strengths:
1. Tarte is known for producing high-quality cosmetic products while remaining cruelty-free and using natural, organic ingredients. This gives them a competitive advantage over competitors like M.A.C. Cosmetics, which does not produce cruelty-free nor chemical-free products. Tarte products are designed to be both high-performance and healthy to use, a balance which can be difficult for cosmetic producers to achieve.
2. Tarte is a socially-responsible company. One of Tarte’s most successful product lines is its “Rainforest of the Sea” line, a nod to its efforts to support cooperatives in the Rainforest. The company also donates a portion of its profits to charity every year.
Weaknesses:
1. …show more content…
Tarte lacks paid advertising. Tarte does not spend any of its money on advertising. Rather, attention to the brand often comes from its philanthropic efforts and videos and ads sponsored by its distribution channels, which results in Tarte not being as well-known as other cosmetic brands, such as Neutrogena.
2. Tarte is only sold in select cosmetic stores and online. Tarte is primarily sold at higher-end cosmetic stores such as Sephora and Ulta and on a few online websites. This makes it more out-of-reach for some consumers than other brands such as NYX, which can be found at higher-end cosmetic stores, popular retail chains, drugstores and online.
Opportunities:
1. Tarte could invest more in its advertising. By funding television, magazine and other multimedia advertisements, Tarte could increase its market share and sales. Accordingly, the brand would become more well-known by expanding its advertising.
2. Tarte would benefit by using social media to spread awareness. By using the social media platform, Tarte could bring easily bring more attention to its support for cooperatives in the Rainforest and various organizations, as well as the brand as a whole.