These three strategies include: broad cost leadership, broad differentiation, and focused strategy. Target knew that because their retail competition, Walmart, was already low-cost production like them they “decided to reposition itself as a mass merchandiser of affordable chic goods.” Target’s broad differentiation has presented a shopping experience that has made purchasing easier with the mobile application. Target stores have factors that differ from their competitors like the “cleanliness of stores, shopping environment and experience, and shorter waiting time to pay.” Target’s focused strategy is to “focus on offering competitive prices across our entire
These three strategies include: broad cost leadership, broad differentiation, and focused strategy. Target knew that because their retail competition, Walmart, was already low-cost production like them they “decided to reposition itself as a mass merchandiser of affordable chic goods.” Target’s broad differentiation has presented a shopping experience that has made purchasing easier with the mobile application. Target stores have factors that differ from their competitors like the “cleanliness of stores, shopping environment and experience, and shorter waiting time to pay.” Target’s focused strategy is to “focus on offering competitive prices across our entire