One psychograph that I will be targeting are people involved in non-profits and organizations that advocate for peace. My film, The Peacemaker, would be of interest to these groups of people since Padraig O’Malley travels all over the world to help create peace in crisis zones. Although these organizations may approach creating peace differently or work for other causes, they are all similar to Padraig’s mission in that they are simply trying to make the world a better place. These people are classified as “self-actualizers” since they explore change and focus on people in a way that they enthusiastically work towards making life better for others. Specifically, the groups I am targeting are all based in Orlando so that they will be able
