J. L. Hudson had just developed a large shopping mall in Detroit, Michigan. This inspired the management to build an enclosed shopping mall on 500 acres of land due to the harsh winters that affected the amount of shopping days in Minneapolis(Fund University, 2014). With the company moving full speed ahead, Target was born in 1962, which originally was a discount store in Minnesota. Through the late 1960s and 1970s, Dayton Company went through multiple acquisitions, such as a bookstore company, a jewelry company and more department stores in other states (Fund University, …show more content…
The mission statement for the company is “Our mission is to make Target your preferred destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling out Expect More. Pay less. Brand promise.” (Jurevicius, 2013). Target takes social responsibility seriously and their vision is to make sure that the shoppers that enjoy the luxuries of their store also have a great world to live in as well. Customer service is more than just “within store hours job” for Target. The continues innovation helps the company stay on the cutting edge and keeping with fresh, new CEO ensures that the company does not sink into the stone age. Moving forward is a competitive advantage, which Target is perfecting one pioneering moment at a