Business Ethics Case Study: Target's Five Force Model

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Discussion Question 1.1 Target's stakeholders, both internal and external, contribute time, capital, and other resources to sustain the business. In exchange, Target pays stock dividends, provides employment, pays vendors, and pays taxes to satisfy obligations. In essence, the stakeholder relationship influences the brand, pricing, operations, marketing, and stakeholder strategies. With a strong relationship, Target identified areas of stakeholder concern such as ethical and philanthropic responsibilities, and took action to incorporate stakeholder interest into a strategic direction. Although, as a continual process to improve stakeholder engagement, Target can implement a stakeholder impact analysis to determine outstanding power, …show more content…
The five forces, threat of entry, power of suppliers, power of buyers, threats of substitutes, and rivalry among existing firms, represent a snapshot of conditions within an industry (Rothaermel, 2017). The first force, threat of entry, represents risk that competitors will join and industry. Entrants into a new market can face barriers such as economies of scale, network effects, customer switching, capital requirements, and government regulation. The second force, power of suppliers, represents pressures a suppler can pressurize or influence buying decisions regarding quality products versus price, essentially affecting profitability potential. The power of buyers, the third force, represents bargaining and buying power consumer retain to demand lower prices or higher quality. The fourth force, threats of substitutes, concerns the availability of ready substitutes and its impact on a pricing strategy. The final force, rivalry among existing firms, is the intensity of competition within an industry. In general, an intensive competition among existing firm reduces profitability. A weaker force represents a greater opportunity for profit potential, and vice versa, a stronger force represents a reduced opportunity (Rothaermel, 2017). As mentioned, the five-force model snapshot is useful to understand potential profitability; however, it is static. Accordingly, a firm must repeat the analysis in accordance with changing industry conditions to remain

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