Target Retail Chain Case Study

Target retail chain recently found itself in a hot soup after it formulated a contentious policy that aimed at allowing its employees and customers to use the bathrooms which matched their gender identity. This move aimed at benefiting the transgender individuals as it permitted them to use the bathroom which matched their sexual identity that is different the sex of their birth. However, this policy received mixed reactions from the members of the public, some of whom signed online petition to oppose the move. The petition was sponsored by American Family Association and it called the members of the public to boycott consuming the company’s products. Despite the fact there are federal laws, Equality Act which prohibits discrimination of any person on the basis of gender in the country or LGBT, majority of people feels that Target’s policy would turn out to bring more harms than benefits. Allowing of men to use the lady’s washroom or bathroom sounds absurd and it is likely to have adverse effects on the ob both genders since non existence of barriers would imply people cannot be stopped. This policy has

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There is a conflict of interest between Target Company which is attempting to implement the federal law that allows individuals from LGBT groups not to be discriminated and the American Family Association that is trying to mitigate the risks that are likely to occur should men and women be allowed to use each other’s bathroom in the work place simply because they identify as different gender different from sex of their birth. The purpose of this paper is to explore a common ground that should be reached by the two stakeholders in order to ensure both benefits in relation to the