less locations
In the year of 2016, Target has total of 1,803 stores (Targe,2017) in the U.S., which is less store than its major competitors such as Walmart, which has 4,648 stores(Walmart, 2017). It also has less store than some other competitors, such as Dollar Tree, which has 6,110 stores (AggData, 2017), and Sears, which has 2,486 stores (AggData, 2017). Therefore, Target is not as convenient as its' competitors. Target is known not as its promise, "Expect More, Pay Less".
Target is not providing the best “value” matching as its slogan. Therefore, Walmart is taking away Target’s customer as Walmart have better pricing strategies (Wahba, 2016). Price competitive play an important role in retailing today, as a result, not true to its
In the year of 2016, Target has total of 1,803 stores (Targe,2017) in the U.S., which is less store than its major competitors such as Walmart, which has 4,648 stores(Walmart, 2017). It also has less store than some other competitors, such as Dollar Tree, which has 6,110 stores (AggData, 2017), and Sears, which has 2,486 stores (AggData, 2017). Therefore, Target is not as convenient as its' competitors. Target is known not as its promise, "Expect More, Pay Less".
Target is not providing the best “value” matching as its slogan. Therefore, Walmart is taking away Target’s customer as Walmart have better pricing strategies (Wahba, 2016). Price competitive play an important role in retailing today, as a result, not true to its