Target Market Change In The Restaurant
When making a move in the restaurant business world, there are many factors you need to take into account. An adjustment often overlooked is changes within management and staff of restaurants. Moving locations is the perfect opportunity to make some alterations and changes without causing any major disruptions within your business.
Based on the change of location, we have also predicted a target-market change. The new location will appeal less to families, and more to the college crowd. The Target-market change makes sense when the population of Ames is compared to the total number of enrolled students. The 2010 census reported that the population in the City of Ames is 58,965 (City of Ames, 2010). This number includes the number of students enrolled at Iowa State University, which (in 2010) was 26,862. Essentially, half of the population of Ames is students. The number of students that attend Iowa State University is also, on average, increasing.
The competition has also been accounted for, specifically establishments that serve breakfast style-foods. We predict that the main competitor will be the Stomping Grounds. However, this …show more content…
The new systems will allow for customers to come and go at their own will, rather than waiting for a server to bring them their bill. The Grove should also incorporate a self-serve soda pop machine, allowing the customers to serve their own drinks (unless they order coffee, tea, milk…). Other popular college restaurants in the Campustown area feature a self-serve soda pop machine. The self-serve machines are easy for students to use and allow for freedom to mix drinks. Once the customer orders their food at the counter, they will seat themselves and a member of the wait staff will bring their food. After they finish their food, they will leave their dishes to be