Target Customer Profile Essay

As you enter a Target you will most likely first see a customer service desk and a coffee shop or a cafe. Near the entrance there is often a “Bullseye Playground” which often offers small items that could be considers impulses buys. The jewelry/ watches section is vast and well set up. Target is made for a fashion-orientated shopper, on a budget. They have a wide variety of women’s accessories, such as hats, scarfs, mittens, umbrellas, sunglass, purses, and belts. Their women’s section takes up a lot of the store, this section includes sportswear, intimate apparel, activewear, maternity, plus size, pants, dresses, skirts, and coats/jackets. They often have fancy mannequins showing off what clothing is in season, and they sale items are in the back. The shoes are …show more content…
They also have an outdoors section. There auto section isn’t big, but they have one. Target also has a craft section. They have a good size card section, Target seems like a good place to buy gifts. The pet section has the necessities and a couple toys, but not to much fluff, and they don’t have any live animals, such as fish. They have school and office supplies. They also have very large holiday displays. For Christmas they have rows of Christmas candy, Christmas decorations, and many different set up Christmas trees. In the summer they have a patio and garden section, it’s not huge, and it’s placed where holiday stuff is. In each section they have end displays with clearance and sale items. Target has their furniture section set up very nicely. It’s easily accessible and it looks good. They have small home appliances, storage, luggage, vacuums, kitchen stuff, bathroom decorations, home decor, home improvement, rugs, and lamps/ lighting. This home section is set up in a way that makes it easy to grab one thing for one room and then move to the next room, you can decorate a home at Target. They also have cleaning supplies and a lot of air fresheners/