Target Audience For The Meaghan Paige Fashion App Essay

806 Words Oct 31st, 2015 4 Pages
Target Audience:
The target audience for the Meaghan Paige fashion app would be women 18 to 35 years old who reside within the Philadelphia or surrounding suburban areas that are interested in fashion and design. As well as fashion forward women whose everyday life consist of chic, stylish, and casual wear to fit their ever changing moods. Our audience consists of women who want fast and easy piece clothing that they can transition from day to night with ease. In addition, women who want great styles at an affordable price. The people we want to attract to our brand are women who are very active on social media platforms such as Facebook, Pinterest, and Instagram. In addition, ones who have a large following based on the media platforms, women who we can indirectly reach with the hashtag ‘#MeaghanPaige’ via our Instagram, Facebook, or other pages. Lastly, our target audience should have an annual net income of $20,000 and above or have access to funds that are used for miscellaneous purchases.
Age: 18 to 35 years
Gender: Female
Location: Philadelphia and surrounding suburbs.
Income: $ 20,000 or greater yearly.
Language: Most of the language we will be utilizing will be hashtag-driven, such as:
#ChicLook / #LivingChic
Preferences: Everyone has different preference in choosing their personal style and wants to get their money’s worth. Below are some of the preference options:
Variety of color schemes (light colors to…

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