In April 2015, a private Banking provider wanted Talisman to weave a integrated marketing campaign that would reposition the bank and engage with 25,000 potential Private Banking customers who might be aware of the other services the bank offered. However, the brief was to engage with a neglected client base in a new and innovative way that they engage with the bank as such.
The solution given by Talisman was an inbound integrated marketing campaign, using traditional direct mail, email marketing, engaging content and a personalized website.
Targeted direct mail – offering competition give-aways and events
Email marketing – providing prospects with their own personal private banker
Personalised website – providing interesting, unique content
The solution given by Talisman was an inbound integrated marketing campaign, using traditional direct mail, email marketing, engaging content and a personalized website.
Targeted direct mail – offering competition give-aways and events
Email marketing – providing prospects with their own personal private banker
Personalised website – providing interesting, unique content