His main goal is to encourage people to seek out their Focal Point. He uses different techniques to argue for his specific process. He uses many different argumentative techniques in order to persuade the audience of the effectiveness of the process. He uses the ethos appeal by establishing himself as a reliable source. Brian Tracy establishes his credibility by providing evidence of how well his process works. He uses anecdotes from people who attended his seminars and used his process to better themselves. By telling the audience about the improvements that the people made, he can convince the readers that they can also improve their lives. He even uses the success of influential people to convince people of how well his process works. He convinces the readers that by doing the same things as successful people, that they will also be able to be …show more content…
He will often relate one possible cause to a favorable outcome. He tells the audience that “This decision to accept complete responsibility for yourself, your life, and your results, with no excuses, is absolutely essential if you want to double your income and double your time off” (Tracy 20). The audience will arrive at the conclusion that they can achieve their goals by simply accepting responsibility for their actions. Brian Tracy fails to address other factors such as chance and opportunity. Viral sensations are often due to chance, and they can become very successful from their luck. People cannot simply follow the process in hopes to become