Take Eat Easy was meant to be a success. Food tech was at the boiling point. They knew that convenience was the key aspect in this emerging on-demand economy.
On the one hand, their customers were mainly composed of technology-savvy people between 25 and 45 years old who work a lot, have children or like to treat themselves. They were individuals who liked going out to the restaurant. They often didn’t have the time to cook for themselves and therefore wanted to eat something healthy and tasty while staying at home. In other terms, they wanted their favourite restaurants served at their place.
On the other hand, companies were the other huge part of their revenues. Consulting firms, lawyer firms were fond of Take Eat Easy. While their employees …show more content…
Take Eat Easy’s online platform linked three distinct entities: the customer, the restaurant, and the courier. For customers, the service guaranteed delivery of their favourite meals in unbeatable time, with the ability to follow the order in real time via GPS tracking of the courier. For partner restaurants, using Take Eat Easy as principal delivery system had many advantages: acquisition and retention of clients, development of turnover through online market presence, quick implementation without constraints, increased internet visibility and digital identity. Freelance bike couriers who worked with Take Eat Easy could earn money flexibly while maintaining a desired physical activity. (Exhibit …show more content…
(Exhibit 4) It is also worth noting that Uber in the meantime also raised a significant €3.5 billion as they wanted to set up a branch for meal deliveries: UberEats.
In April 2015, the Brussels-headquartered start-up raised a €6 million Series A funding round. Backers included Rocket Internet, no less, along with DN Capital, and Piton Capital. However, no less than one week later, Rocket Internet acquired Germany’s Volo, a start-up playing in exactly the same space.
Five months later, Take Eat Easy already returned to investors with the closure of a €10 million Series B round led by Eight Roads Ventures and existing investors Rocket Internet, DN Capital and Piton Capital. Co-founder and CEO Adrien Roose expected the new capital to be used to consolidate the company’s presence in France and Belgium and to expand further into Europe, namely U.K., Germany and Spain. However, Volo soon became Foodora and soon threatened Take Eat Easy as they had to withdraw their presence from the German
On the one hand, their customers were mainly composed of technology-savvy people between 25 and 45 years old who work a lot, have children or like to treat themselves. They were individuals who liked going out to the restaurant. They often didn’t have the time to cook for themselves and therefore wanted to eat something healthy and tasty while staying at home. In other terms, they wanted their favourite restaurants served at their place.
On the other hand, companies were the other huge part of their revenues. Consulting firms, lawyer firms were fond of Take Eat Easy. While their employees …show more content…
Take Eat Easy’s online platform linked three distinct entities: the customer, the restaurant, and the courier. For customers, the service guaranteed delivery of their favourite meals in unbeatable time, with the ability to follow the order in real time via GPS tracking of the courier. For partner restaurants, using Take Eat Easy as principal delivery system had many advantages: acquisition and retention of clients, development of turnover through online market presence, quick implementation without constraints, increased internet visibility and digital identity. Freelance bike couriers who worked with Take Eat Easy could earn money flexibly while maintaining a desired physical activity. (Exhibit …show more content…
(Exhibit 4) It is also worth noting that Uber in the meantime also raised a significant €3.5 billion as they wanted to set up a branch for meal deliveries: UberEats.
In April 2015, the Brussels-headquartered start-up raised a €6 million Series A funding round. Backers included Rocket Internet, no less, along with DN Capital, and Piton Capital. However, no less than one week later, Rocket Internet acquired Germany’s Volo, a start-up playing in exactly the same space.
Five months later, Take Eat Easy already returned to investors with the closure of a €10 million Series B round led by Eight Roads Ventures and existing investors Rocket Internet, DN Capital and Piton Capital. Co-founder and CEO Adrien Roose expected the new capital to be used to consolidate the company’s presence in France and Belgium and to expand further into Europe, namely U.K., Germany and Spain. However, Volo soon became Foodora and soon threatened Take Eat Easy as they had to withdraw their presence from the German